MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION
Abstract
The article shows the variety of existing marketing methods to measure and evaluate the consumer experience. The necessity of creation of a comprehensive Customer Experience Management System on the basis of empirical data in order to create a platform for building long-term relationships with customers is proved.
About the Authors
A. Serzhantov
ФГБОУ ВО «ГУУ»
Russian Federation
Russian Federation
M. Orlova
ФГБОУ ВО «ГУУ»
Russian Federation
Russian Federation
References
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Review
For citations:
Serzhantov A., Orlova M. MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION. Vestnik Universiteta. 2017;(3):87-92. (In Russ.)
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