Patriotism value representation in social networks from the standpoint of the process-information approach to communication

The phenomenon of patriotism representation as a social value in modern digital environment has been studied, with an emphasis on social networks as a communication channel that has a significant impact on forming worldview of younger generation. The theoretical framework consists of the axiological approach to defining patriotism as a value and the tools of dramatic sociology by I. Hoffman in the context of the analysis of the values representation phenomenon in social networks. A process-information approach to communication has been applied to analyze patriotism value representation in social networks. Through the prism of classical communication models (the linear model of G. Lasswell, the mathematical model of Shannon-Weaver, and the circular model of Osgood-Schramm), the key components of translating patriotic narratives in the digital environment as a communicative process have been considered and illustrated, in particular, the mechanisms used in transmissing such signals, communication barriers (noise) that hinder successful communication, and the role of feedback in building and correcting communication strategies. The results obtained emphasize the multidimensional nature of representation in social networks, demonstrating both the positive effects of communication (widespread dissemination and assimilation of patriotic values) and the negative ones (the risk of semantic distortions that deform information perception). The research contributes to a comprehensive understanding of the value representation process in a networked society, emphasizing the importance of a combined analysis that considers the maximum number of components of the communication process.

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