Assessing the use of digital technologies in social organizations management

The relevance of the research topic is due to the need to obtain comprehensive information on the use of digital management technologies in social organizations, existing trends, and potential effects of digitalization. The purpose of the study is to form methodological approaches to assessing the use of digital management technologies in the social sphere and to test these approaches using the example of education and healthcare in Russia. A threevector approach to collecting and analytical processing of information was used as a research method, including obtaining insights about consumer activity in terms of receiving services from social organizations in digital format, infrastructural and competence readiness of social organizations to implement digital technologies, and assessing digital maturity. The results obtained allow concluding that consumers are developing a sustained interest in using the services of social organizations in digital format, high infrastructural and competence readiness of social organizations to implement digital technologies, and the fragmented use of digital technologies in social sectors, primarily related to data collection, processing, and accumulation. Reducing the use of digital technologies aimed at developing inter-organizational interaction is relevant for all the surveyed industries. Based on the presented study results, it can be concluded that there is a low uniformity of the use of certain types of digital technologies in the spheres of education, healthcare and social services and cultural and sports services provision, which indicates the low digital maturity of these industries.

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