Factors affecting digital tranformation in Vietnamese logistics enterprises

This study investigates the institutional factors influencing digital transformation in logistics enterprises in Vietnam. The research applies institutional theory to examine how coercive, normative, and mimetic pressure affect digital adoption. Using a quantitative approach, we have analysed survey responses from 283 managers across maritime, inland transportation, warehousing, and freight forwarding sectors. Structural equation modelling is used to test hypothesised relationships. The results indicate that coercive pressure from regulatory bodies and normative pressure from industry standards have a significant positive impact on digital transformation efforts, while mimetic pressure of competitors shows no statistically significant effect. Additionally, organisational readiness, technological capacity, and support from top management are critical internal enablers. The findings provide actionable insights for both policymakers and business leaders in developing effective strategies for digital transformation in logistics. The study highlights the importance of regulatory alignment, investment in infrastructure, and fostering a digital culture to overcome institutional and technological barriers. Future research may expand to qualitative methods and cross-country comparisons to further contextualise digital maturity in emerging markets.

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