Differentiated impact of artificial intelligence on an organization’s business model
https://doi.org/10.26425/1816-4277-2026-1-60-70
Abstract
The research focuses on artificial intelligence (hereinafter referred to as AI) as an end-to-end technology that has an impact not only on the overall socio-economic context, but also directly on the management and development processes of individual organizations. The purpose of the study is to identify the endogenous and exogenous effects of the AI application in a variety of business models. To achieve it, the business models types have been examined, and the prevailing approaches to their classification have been identified, including an emphasis on technological transformations and innovative processes, market orientation, and a humanistic approach. In addition, the AI types classification, including generative, traditional, and the forms of its impact on organization’s activities, have been determined. The analysis of scientific sources and the author’s research results have revealed the internal and external effects of AI implementation in relation to the existing diversity of business models, including internal processes optimization, technological level improvement, costs reduction, services personalization, customer service quality improvement, and organization’s security strengthening. The study results will help to increase awareness of AI application in organizations that operate according to various types of business models.
About the Author
E. P. Eroshenko
Ural Federal University named after the First President of Russia B. N. Yeltsin
Russian Federation
Russian Federation
Evgeny P. Eroshenko, Cand. Sci. (Econ.), Assoc. Prof. at the Management Department
Ekaterinburg
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Review
For citations:
Eroshenko E.P. Differentiated impact of artificial intelligence on an organization’s business model. Vestnik Universiteta. 2026;(1):60-70. (In Russ.) https://doi.org/10.26425/1816-4277-2026-1-60-70
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