Socio-psychological conditions of job attractiveness in the banking sector for generation Z representatives
https://doi.org/10.26425/1816-4277-2026-3-290-301
Abstract
The socio-psychological conditions of job attractiveness in the banking sector for generation Z have been studied, and recommendations for companies based on the study results have been developed. Factors such as career satisfaction, work-life balance, and job meaningfulness have been considered, as well as their relationship to labor attractiveness and changes in these relationships depending on the respondents’ work experience. An online test has been conducted among the respondents using four methods. The test results have shown that career satisfaction and the meaninglessness of work significantly correlated with job attractiveness. Career satisfaction also had an impact on this variable. Experience working on non-emission data has shown a significant impact on job attractiveness. When this factor interacted with the career satisfaction factor, their influence increased, and the model became more ac curate. The remaining variables have not shown significant associations with job attractiveness. Based on the study results, recommendations have been formed for companies in the banking sector on building an HR brand to at tract young talents. Future research may test other important factors for generation Z when looking for a job, as well as consider the difference in their perception between current and potential employees.
About the Authors
O. I. Mironova
Financial University under the Government of the Russian Federation
Russian Federation
Russian Federation
Oksana I. Mironova - Dr. Sci. (Psy.), Prof. at the Psychology and Human Capital Development Department
Moscow
V. M. Dralina
Bank Kuznetsky PJSC
Russian Federation
Russian Federation
Veronika M. Dralina - HR Department Specialist
Penza
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Review
For citations:
Mironova O.I., Dralina V.M. Socio-psychological conditions of job attractiveness in the banking sector for generation Z representatives. Vestnik Universiteta. 2026;(3):290-301. (In Russ.) https://doi.org/10.26425/1816-4277-2026-3-290-301
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