THE PHENOMENON OF POLITICAL HUMOR IN THE KVN TV-SHOW ACCORDING TO THE MATERIALS OF CONTENT ANALYSIS

The article suggests the definition of political humor as based on the stereotypes optimization tool of communication about the political situation in the country and key figures on its political arena. The participants of this communication can be political subjects and their audience and also citizens themselves. Based on the content analysis of the KVN (Club of cheerful and resourceful) games was made a conclusion about the censoring political humor according to the aims of government propaganda; it was revealed that in the political humor of the KVN they actively use the manipulative methods; it was proved that political humor which made V. V. Putin a hero and discredits those disliked by the government political figures and ideas of other countries in the mass consciousness. As a result it provides the support of the internal policy of Russia by the population and at the same time it fixes prejudiced attitude to everything «foreign» in the society.

political humor, political stereotype, political process, manipulation, state propaganda, mass media, KVN

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