THE COMPETITIVENESS OF DOMESTIC TOYS AND WAYS TO IMPROVE IT
https://doi.org/10.26425/1816-4277-2018-1-114-120
Abstract
The competitiveness of the domestic toy is the ability of this category of goods to satisfy the needs of the domestic consumer. The article discusses topical problems of increasing the competitiveness of a domestic toy in comparison with analogues of foreign manufacturers. The possibilities of applying new marketing technologies that increase the competitiveness of the domestic toy are analyzed. When assessing the competitiveness of toys, it is necessary to take into account the requirements of different categories of consumers, taking into account their distribution by income level, sex and age. Methods of studying consumer evaluations needs to be adapted for use by domestic entrepreneurs
About the Authors
R. Gavva
Высшая школа народных искусств (институт)
Russian Federation
Russian Federation
E. Lozhkomoeva
Высшая школа народных искусств (институт)
Russian Federation
Russian Federation
T. Nechaeva
Московский технологический университет
Russian Federation
Russian Federation
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Review
For citations:
Gavva R., Lozhkomoeva E., Nechaeva T. THE COMPETITIVENESS OF DOMESTIC TOYS AND WAYS TO IMPROVE IT. Vestnik Universiteta. 2018;(1):114-120. (In Russ.) https://doi.org/10.26425/1816-4277-2018-1-114-120
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