THE MANAGEMENT OF CORPORATE CULTURE IN RUSSIA BASED ON THE DYNAMIC CONCEPT
Abstract
The arguments substantiating the need for management of corporate culture in Russia are presented. The advantages of the spiral model of development of the corporate culture are identified. The basic stages of development of corporate culture are described. The general state of the corporate culture of russian enterprises is assessed. The general recommendations for managing of corporate culture are given.
References
1. Бек, Д. Спиральная динамика / Д. Бек, К. Кован ; пер. с англ. И. Фрейман, П. Миронова. - М. : Бест Бизнес Букс, 2010. - 414 с. - ISBN 978-5-9743-0187-2.
2. Розин, М. Путешествие по спирали. Что такое культура достижений и почему она важна для бизнеса / М. Розин // HRTimes. - 2014. - № 25. - С. 15-26.
Review
For citations:
Ermoshin M. THE MANAGEMENT OF CORPORATE CULTURE IN RUSSIA BASED ON THE DYNAMIC CONCEPT. Vestnik Universiteta. 2016;(2):235-238. (In Russ.)
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