RESEARCH OF FEATURES OF MARKETING STRATEGY IN EDUCATION MARKET
https://doi.org/10.26425/1816-4277-2018-4-31-34
Abstract
The features of marketing strategy in domestic education market are considered. The methods of provision of educational services through distribution channels and strategic decisions on marketing complex elements in this sphere are revealed. The essence of the price policy as a complex of actions for maintenance of optimum level of prices and to variation of its depending on a status of the market and the situation on in it of an educational institution is opened. The considerable attention is paid to a wasteful method of pricing as to the most widespread in this sphere.
About the Authors
N. Zemlyanskaya
Moscow Aviation Institute (National Research University)
Russian Federation
Russian Federation
N. Kazakova
Moscow Aviation Institute (National Research University)
Russian Federation
Russian Federation
V. Kolosova
Moscow Aviation Institute (National Research University)
Russian Federation
Russian Federation
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Review
For citations:
Zemlyanskaya N., Kazakova N., Kolosova V. RESEARCH OF FEATURES OF MARKETING STRATEGY IN EDUCATION MARKET. Vestnik Universiteta. 2018;(4):31-34. (In Russ.) https://doi.org/10.26425/1816-4277-2018-4-31-34
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