PERSONALIZATION OF BANKING SERVICES BASED ON OPEN SOURCE ANALYSIS VIA USE OF BIG DATA
https://doi.org/10.26425/1816-4277-2018-6-154-159
Abstract
The banking sector is one of the most dynamically developing areas in the field of information technology. Modern big data analytics tools provide a wide range of opportunities for the collection and subsequent analysis of heterogeneous data, including personal one. The need to build a platform for personalization of the client’s offer is due to the exponential growth of information and banks’ desire to go digital. This platform will significantly increase the level of understanding of banks’ customers’ needs and personalize banking products and services properly.
References
1. Tsentr kompetentsii po tekhnologii IBM BigData Аnaliz strukturirovannykh i nestrukturirovannykh dannykh s pomoshh’yu ContentAnalytics [Structured and unstructured data analyze using Content Analytics]. Moscow, 2017. p. 66.
2. Bershadskij, А. M. Razrabotka i modelirovanie geterogennykh infrastruktur dlya besprovodnogo informatsionnogo obespecheniya protsessov monitoringa / А. M. Bershadskij, А. G. Finogeev, А. S. Bozhdaj [Design and simulation of heterogeneous wireless infrastructures for information support of processes of monitoring]. Izvestiya vysshikh uchebnykh zavedenij. Povolzhskij region. Tekhnicheskie nauki. 2010. № 1. pp. 36-46.
3. Tsentr kompetentsii tekhnologii IBM BigData Vyyavlenie skrytykh svyazej na osnove analiza tekstov s pomoshh’yu i2 [Identification of hidden relationships based on text analysis using i2]. Moscow, 2017. pp. 66.
4. Issledovanie tekstovoj informatsii s pomoshh’yu DataExplorer / Tsentr kompetentsii tekhnologii IBM BigData [Textual information analyze using Data Explorer]. Moscow, 2017. p. 23.
5. Ofitsial’nyj sajt Аl’fa-Banka [Alfa Bank’s official page]. Available at: https://alfabank.ru/about/corporate_governance/orgstructure/ (accessed 18.03.2018).
Review
For citations:
Zaytseva E. PERSONALIZATION OF BANKING SERVICES BASED ON OPEN SOURCE ANALYSIS VIA USE OF BIG DATA. Vestnik Universiteta. 2018;(6):154-159. (In Russ.) https://doi.org/10.26425/1816-4277-2018-6-154-159
Views:
568
Email this article 