VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION
https://doi.org/10.26425/1816-4277-2018-9-11-16
Abstract
Virus technology organizational changes model is presented as an outcome of multidisciplinary research. The model consists of organizational virus structure, chang-es algorithm and immune instruments for process interruption. Author considers organiza-tional transformation virus as a value substance, shown out in attitude, behavior pattern, with information message as an envelope. Virus organizational transformation algorithm consists of three phases - penetration, assimilation, multiplication, focused on the opinion leader. Immunity appears in different existences: opinion leader personality, level of con-formity in organization and reflection as controlling and analytical tool. There are sever-al hypothesis for further researches presented in the article.
About the Author
A. Dolgaya
Калининградский государственный технический университет
Russian Federation
Russian Federation
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Review
For citations:
Dolgaya A. VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION. Vestnik Universiteta. 2018;(9):11-16. (In Russ.) https://doi.org/10.26425/1816-4277-2018-9-11-16
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