THEORETICAL BASES OF THE MACHINE-BUILDING ENTERPRISES ASSORTMENT POLICY FORMATION
https://doi.org/10.26425/1816-4277-2018-9-65-68
Abstract
A number of theoretical and scientic and practical aspects of pros-pects of the commodity range of the modern enterprise of mechanical engineer-ing is considered. It is shown that in the analysis of the product range in activity of machine-building enterprises it is expedient to unite her in groups on various criteria. By results of a research authors have given criteria and conditions of prospects of separate types of goods for the purpose of formation of the perspec-tive production program of the enterprise and also the main directions of devel-opment of assortment policy.
About the Authors
N. Greshnevikova
Московский авиационный институт (национальный исследовательский университет)
Russian Federation
Russian Federation
L. Lavrova
Московский авиационный институт (национальный исследовательский университет)
Russian Federation
Russian Federation
L. Putyatina
Московский авиационный институт (национальный исследовательский университет)
Russian Federation
Russian Federation
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Review
For citations:
Greshnevikova N., Lavrova L., Putyatina L. THEORETICAL BASES OF THE MACHINE-BUILDING ENTERPRISES ASSORTMENT POLICY FORMATION. Vestnik Universiteta. 2018;(9):65-68. (In Russ.) https://doi.org/10.26425/1816-4277-2018-9-65-68
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