System of monitoring of Internet resources as instrument of digital marketing
https://doi.org/10.26425/1816-4277-2019-2-20-23
Abstract
The concept of digital marketing as targeted and interactive marketing of goods and services which is directed to improve the operating mechanism of sales of products through the application of different digital technologies has been considered. Working process with information, necessary for improvement of content of the website and optimization of sales propositions has been shown. The main indicators of web analytics, including its analytical cycle have been considered in detail. The fundamental objectives, tools and services of web analytics, allowing to organize effectively its work, have been determined.
About the Authors
N. B. ZemlyanskayaRussian Federation
Zemlyanskaya Natalya – Сandidate of Economic Sciences
Moscow
D. A. Komonov
Russian Federation
Komonov Dmitrii – Senior Lecturer
Moscow
M. V. Sazonova
Russian Federation
Sazonova Marina – Senior Lecturer
Moscow
References
1. Dan’ko T. P., Kitova O. V. Voprosy razvitiya tsifrovogo marketinga [Issues of development of digital marketing]. Problemy sovremennoi ekonomiki, 2013, I. 3 (47), pp. 261-265.
2. Zemlyanskaya N. B., Kazakova N. V., Mikhailova L. V. Osnovy upravleniya kachestvom tovara putem otsenki loyal’nosti potrebitelya [Bases of quality management of goods by assessment of loyalty of the consumer]. Vestnik Universiteta, 2016, I. 3, pp. 198-200.
3. Kozhushko O. A., Churkin I. V., Ageev A. Yu. Internet-marketing i digital-strategii. Printsipy effektivnogo ispol’zovaniya [Internet marketing and digital-strategy. Principles of effective use]. Moscow, Olimp-Biznes, 2015. 327 p.
4. Nikulin D. N., Katochkov V. M. Rol’ instrumentov didzhital-marketinga v deyatel’nosti internet-magazinov [Didzhitat a role of tools marketing in activity of online stores]. Problemy sovremennoi ekonomiki, 2013, I. 2 (54), pp. 199-201.
5. Senderov D. V., Romat E. V. Marketingovye kommunikatsii. Uchebnik dlya vuzov [Marketing communications. The textbook for higher education institutions]. SPb.: Piter, 2018. 496 p.
Review
For citations:
Zemlyanskaya N.B., Komonov D.A., Sazonova M.V. System of monitoring of Internet resources as instrument of digital marketing. Vestnik Universiteta. 2019;(2):20-23. (In Russ.) https://doi.org/10.26425/1816-4277-2019-2-20-23