Formation of the hotel business model based on the network management form
https://doi.org/10.26425/1816-4277-2019-3-54-60
Abstract
The competitive advantages, acquired by hotels using the network form of business organization, have been highlighted. Based on the analysis of the diverse opinions of specialists, the concept of a «hotel chain» has been clarified. Тhe difference between the concepts of «hotel chain» and «hotel brand» has been shown. The features of the formation of hotel chains in Russia have been emphasized. A management contract and its components, that require agreement between the hotel operator and the owner of an independent hotel, have been considered. The prospectivity for an independent hotel to conclude with a hotel operator of a franchise agreement with a view to joining the network has been shown. The data on the amount of franchisee contributions to franchisor from various hotel operators for certain hotel brands in 2018 have been presented.
About the Authors
V. A. Zhukov
State University of Management
Russian Federation
Russian Federation
Zhukov Vadim – Candidate of Economic Sciences
Moscow
A. D. Chudnovskii
State University of Management
Russian Federation
Russian Federation
Chudnovskii Alexei – Doctor of Economic Sciences
Moscow
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Review
For citations:
Zhukov V.A., Chudnovskii A.D. Formation of the hotel business model based on the network management form. Vestnik Universiteta. 2019;(3):54-60. (In Russ.) https://doi.org/10.26425/1816-4277-2019-3-54-60
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