DIGITAL MARKETING: CONSUMER BEHAVIOR
https://doi.org/10.26425/1816-4277-2019-5-5-11
Abstract
Corporations direct significant funds to create a “digital relationship” with customers. The article deals with the results of research in the field of digital marketing, in particular theoretical and research issues of changes in consumer behavior under the influence of digital technologies and the digital environment. The basis for future researches of consumer behavior has been introduced, which highlights the points of contact in the implementation of the marketing strategy and tactics, where digital technologies have and will have a significant impact.
About the Authors
G. V. Butkovskaya
State University of Management
Russian Federation
Russian Federation
Butkovskaya Galina - Candidate of Economic Sciences
Moscow
A. V. Statkus
State University of Management
Russian Federation
Russian Federation
Statkus Aleksandr - Candidate of Economic Sciences
Moscow
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Review
For citations:
Butkovskaya G.V., Statkus A.V. DIGITAL MARKETING: CONSUMER BEHAVIOR. Vestnik Universiteta. 2019;(5):5-11. (In Russ.) https://doi.org/10.26425/1816-4277-2019-5-5-11
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