For citations:

Akhmaeva L.G. USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE. Vestnik Universiteta. 2020;(5):49-57. (In Russ.) https://doi.org/10.26425/1816-4277-2020-5-49-57