Assessing competitiveness in agro-industrial enterprises: traditional and detailed methods in a competitive environment

Key aspects of increasing competitiveness in the agro-industrial complex based on various theoretical approaches and analysis methods have been studied. Particular attention has been paid to the advantages that enterprises can achieve compared to competitors. The study is based on A. Marshall’s equilibrium theory, emphasizing the importance of balance between supply and demand in the agricultural sector. Attention has also been focused on manufactured products quality as a fundamental factor influencing competitiveness. The study uses matrix, structural, and functional approaches for a comprehensive analysis 
of enterprises’ competitive positions. The matrix approach allows to visualize and evaluate various aspects of competitiveness, while the structural approach helps identify internal and external factors influencing the agro-industrial complex efficiency. The functional approach focuses on the key processes and functions necessary to achieve sustainable development and increase competitiveness. The study offers a system analysis and practical recommendations for increasing competitiveness in agro-industrial enterprises, which is a pressing task in the conditions of the modern market. The study results can be useful for both scientists and practitioners seeking to improve the positions of their organizations in the conditions of growing competition. 

1. Rudakova D.A. Methods for Assessing the Competitiveness of Agricultural Enterprises. In: Young Researchers of the Agro-Industrial and Forestry Complexes – to the Regions: Proceedings of th V International Youth Scientific and Practical Conference. Vologda–Molochnoye: Vologda State Agricultural Academy; 2020. (In Russian).

2. Meskon M., Albert M., Hedouri F. Fundamentals of Management. Moscow: Delo; 1997. 425 p. (In Russian).

3. Porter M. Competition. M.: Williams; 2003. 496 p. (In Russian).

4. Safiullin N.Z. Competitive Advantages Competitiveness. Kazan: Kazan University; 2014. 104 p. (In Russian).

5. Gelvanovsky M.I. Competitiveness: Micro-, Meso-, and Macrolevels. Methodological Issues. Higher Education in Russia. 2006;10. (In Russian).

6. Zulkarnay I.U., Ilyasova L.R. Method for calculating the integrated competitiveness of industrial, commercial, and financial enterprises. Marketing in Russia and Abroad. 2001;4:17–27. (In Russian).

7. Leushkina V.V. Competitiveness and methods for assessing the competitiveness of agricultural enterprises. Current issues of modern economics. 2021;12:1010–1014. (In Russian).

8. Avagyan G.L., Biritsky S.V. Conceptual approaches to determining financial competitiveness in the system of assessing the overall competitiveness of an organization. In: Data Economics: Increasing the efficiency of economy, trade, and production in Russia: Proceedings of VIII International Interuniversity Scientific and Practical Conference, Krasnodar, April 18, 2024. Krasnodar: Plekhanov Russian University of Economics; 2024. Pp. 7–15. (In Russian).

9. Shirshova L.V. Fundamentals of analysis and methods for assessing the competitiveness of enterprise. Bulletin of the Moscow State Academy of Business Administration. Economics. 2011;6:113–118. (In Russian).

10. Demchuk K.D. Competitiveness and financial instruments for increasing the competitiveness of companies in comparison with Magnit PJSC and X5 Retail Group. Economy and business: theory and practice. 2022;1-1(83):72–78. (In Russian). https://doi.org/10.24412/2411-0450-2022-1-183-72-78

11. Khvostenko T.M. Competitiveness of product and competitiveness of organization – interrelationship and difference. Bulletin of the educational consortium Central Russian University. Economics and management. 2019;14:97–98. (In Russian).

12. Rozanova N.M., Zoroaastrova I.V. Economic analysis of the firm and the market. Moscow: UNITY; 2020. (In Russian).

13. Rudakova D.A. Methods for assessing the competitiveness of agricultural enterprises. In: Students of Russia: the 21st century: Proceedings of VII All-Russian Youth Scientific and Practical Conference. Orel: Orel State Agrarian University; 2020. (In Russian).