The article is devoted to the study of the modern concept of “marketing potential” and the possibility of its use for the development of modern enterprises. Scientific research in recent years has studied the concept of “potential” in detail from the point of view of theory and practice. The marketing potential is a relatively new category and its emergence is dictated by the development of modern market relations. The article analyses various approaches to the study of this concept based on the evolution of marketing concept. It is emphasized that all the main approaches to determining the essence of marketing potential are based on orientation to the market and consumers. The relevance and novelty of the research lies in a integrated approach to the concept of “marketing potential”: from the point of view of various approaches, concepts, classification by functional characteristics. The purpose of the study is to determine the features of the modern category of “marketing potential of the enterprise” and their scientific use in the implementation of long-term development plans. The methodological basis of the research is modern scientific developments in the field of management, enterprise economics, marketing management. The marketing of the enterprise should correspond to two main concepts: consumer orientation and orientation to a cost approach to management. 

The problems caused by the need to improve the quality of the personnel of the state civil service are analysed. The article is prepared on the basis of a study in the form of a sociological survey conducted in the Apparatus of the State Duma of the Federal Assembly of the Russian Federation with the aim of the most detailed and objective study of the effectiveness of personnel policy in the office of legislative bodies of state power, in particular in the Apparatus of the State Duma, and subsequent development of recommendations for improving personnel policy. The main emphasis is made on the development of personnel policy based on modern mechanisms for the formation of personnel. A number of recommendations and measures are formulated to perfect the motivation and improve the professional level of state civil servants of the State Duma Apparatus. 

The article considers the application of methods that make it possible to determine the need for deeper standardization of processes within the framework of the implementation of national programs, based on the influence of the degree of standardization on the time and resource intensity of the implementation of national programs. To determine the impact of the degree of standardization on the implementation time of national programs implementation, it is proposed to use network-planning methods, taking into account the influence of the time required for the development and implementation of additional standards on the implementation of the national program. The impact of standardization on the resource intensity indicators of the implementation of national programs is proposed to be taken into account through the analysis of the dynamics of the amount of finance required for the implementation of the program. For this purpose, it is proposed to use business planning methods, namely: calculation of the costs associated with the development and implementation of additional standards and calculation of the financial benefits from deepening standardization, based on the calculation of the amount of reduction in the cost of financial resources per unit of the result of the national program implementation. 

The state debt is the obligations of the constituent entities of the Russian Federation arising from the state loans assumed by the Russian Federation, guarantees for the obligations to repay in the same amount with the payment of additional interest for the use of the loan. The issue of state and municipal debt and the resulting need for regional and municipal borrowing are particularly relevant for the constituent entities of the Russian Federation and municipalities, since the current fiscal mechanism does not actually provide the principle of independence and balance of budgets,according to which the amount of budget expenditures should correspond to the total amount of budget revenues. According to the authors, the lack of funds is caused not only by the budget deficit, but to a greater extent by the shortcomings of the existing fiscal mechanism. The relationship between the budget deficit and the state debt is manifested in the subsequent increase in debt obligations due to the need to repay the debt and interest for using it. The purpose of the article is to assess the debt burden at the level of the state, constituent entities and municipalities in the current economic conditions, the impact of the revenues of the respective budgets on it. 

The electronic document management system is one of the most popular products for implementation at various enterprises in various industries, ranging from heavy industry to state organizations and federal authorities. Document flow in many companies is carried out on paper, and this, in turn, causes great difficulties in processing, storing and executing documents. Paper archives occupy hundreds of square meters of storage space, and if necessary, it is very difficult to find the right document among a large amount of waste paper. In this regard, many companies begin to review their activities and move away from paper document management to electronic 

One of the important management processes is the identification and management of risks. The article considers the main causes of uncertainty and the occurrence of risk events. The attitude of the authors and standards is presented, the interpretations of the concepts of “risk management” and “risk management” are systematized. The main groups of interpretations of the concept of risk are highlighted, according to which different authors and standards share the concepts. Special attention is paid to the tasks that face the risk management process. A proprietary interpretation of the definition is proposed and justified, taking into account the peculiarities of the risk management process in terms of the stages of risk management, positive and negative consequences, systematic, consistent and cyclical actions in the risk management process in project activities. 

Approaches to the use of BIM-modeling in construction, methods of its implementation, standardization of parameters of investment activity of projects and its stages are considered. The key points in the organization of digital management at the enterprise were highlighted. The digital experience of foreign countries on the introduction and development of BIM-technologies in construction and the main advantages of the introduction of digital technologies in construction are considered. It is revealed that the digital transformation in the construction industry requires the creation of an appropriate institutional environment and the organization of its functioning in the general digital ecosystem. The concept of a functioning BIM environment with a digital environment is proposed as a part of the implementation of investment project activities in construction. 

The analysis of current changes in the field of distance education, and, in particular, higher education among domestic and western universities is presented. The additional impact of the COVID-19 pandemic on the sharp increase in the popularity and use of online education in various segments of the educational process, starting from preschool and ending with corporate programs of companies is noted. The key advantages and disadvantages of online education are identified, as well as emerging risks for Russian Universities and the domestic economy when introducing distance learning. 

The purpose of the study is to identify the essence of public administration of municipal property. The theoretical and methodological relevance of this research paper lies in the fact that economists do not consider the issue of publicity in the management of regional property as a priority in modern realities. The goal set determined the need to solve the following problem: to determine the economic effect of managing regional property during its digitalization. To achieve the purpose of the study, methods of statistical information processing were used. The state property of the Perm Territory is considered as the objects of research. Digitalization of property in the regions will allow you to convert analog data streams into digital format and transfer existing communications into computer technologies. This process will be the first step towards achieving the goal, then it will be necessary to complete the automation of all processes (in the infrastructure), and provide modern equipment with digital technology support. 

Individualization of service is the most reasonable way to implement a customeroriented approach in freight forwarding services in conditions of intense competition. The article considers the structure and content of the main mathematical methods for assessing consumer loyalty. The necessity of developing an indicator of service individualization and its systematic use in the practice of organizations` activities for the growth of competitiveness is actualized. The conditions of application of the service individualization method in practice are studied. The systematic use of this indicator will allow an organization in the field of freight forwarding services to form partnerships with customers, increase their satisfaction and loyalty, and ensure a sustainable nature of interaction with customers in the long term. In this regard, the assessment of client performance indicators is the basis for the development of an organization’s strategy. 

The relevance of studying the harmonization of industrial policy with other types of economic policy is determined, the structure of industrial policy is presented, the main directions of harmonization are noted. The external harmonization of industrial policy is analysed in detail on the example of competition policy. The main aspects of each of the policies are considered, their main differences are noted. Attention is focused on their possible mutual complementarity in order to achieve a higher positive effect from the implementation of each. The current state of harmonization in Russia is considered, in particular, the conclusion is made about the dominance of industrial policy over competition. The main problems of harmonization are highlighted, including the discrepancy between pre-set goals in industrial policy and the final results. The problem of small and medium-sized businesses in industry is identified, the factors hindering the development of subjects of these categories are formulated. 

The article is devoted to the formation of key performance indicators (KPI) and customer satisfaction (CPI) for evaluating the implementation of strategies for the transformation of industrial complexes in the digital economy. The content of the KPI and CPI of the strategy for the transformation of the industrial complex as an integrated system of organizational, economic and sociological indicators is determined, allowing you to establish target quantitative values for the transformation and development of the most important elements, structures, processes and spheres of the enterprise, as well as to assess the degree of their achievement in operational and longterm periods. A methodology for the formation of KPI and CPI is proposed, a system and a scheme of mutual influence of these indicators are developed. The calculation procedure, data sources, and responsible performers for KPI and CPI are defined. Target values of KPI and CPI for industrial complexes from various regions of Russia have been developed. A general description of the mechanism for implementing KPI and CPI at enterprises is presented. 

A virtual enterprise providing various stages of production of complex machine-building products by a network of interacting organizations is considered. The imperfection of the production management system within the framework of a virtual enterprise of this type is noted and it is proposed to improve it with the help of non-traditional application of production flow standards (PFS), extending this concept to the virtual enterprise as a whole. The composition of production flow standards, both traditional and non-traditional, which should be formed in the information systems of organizations, forming a virtual enterprise, is given. The procedure for the formation of production flow standards in these information systems and the procedure for their use for managing serial production management are considered. Recommendations on methods for calculating non-traditional production flow standards are formulated. The main projects that determine the practical implementation of proposals for the non-traditional application of production flow standards are indicated. 

The article considers theoretical aspects in relation to an important category of regional management – regional investment policy. Based on the analysis of the Russian scientific literature, five approaches to understanding the essence of regional investment policy are highlighted and considered by the author: systemic, reproductive, institutional, activity-based, conceptual. Taking into account the studied approaches, the author’s definition of regional investment policy is formulated, based, among other things, on the provisions of the system approach, the theory of interregional economic interaction and the concept of poles of growth. The main objectives of the implementation of the regional investment policy are outlined. In conclusion, the key features of the regional investment policy within the given research vector are summarized and it is concluded that regional investment policy is necessary to expand investment flows between interacting regions and accelerate the economic growth of territories. 

At the beginning of the XXI century environmental problems began to have an integrated impact on various regions of our planet. The agenda of major international forums addresses issues related to their solution with the active use of renewable energy sources, including the expansion of the use of hydrogen in various sectors of the world economy. The article provides a brief overview on the prerequisites for the resumption of interest in the use of hydrogen as an energy source, a review of foreign experience in terms of regulatory regulation and incentives, as well as a retrospective analysis of domestic experience in the use of hydrogen and the prospects for the development of hydrogen energy in modern Russian realities. 

The article examines the role of export industries in the economy of Latin America at the present stage. The study identified the GDP growth rates of the countries of this region, the comparison of the total GDP of Latin America with the world, the economic potential of the region, the main developing sectors of the economies of Latin America, the methods of countries ‘ recovery from the economic crisis, the main points of growth and potentials. The analysis made it possible to identify problems and identify ways to solve them at the state level, to identify countries with the most dynamically developing economies and the reasons for increasing their competitiveness in the world market. 

Various approaches to the implementation of the concept of extended producer responsibility in the European Union are considered, and the features of the introduction and use of the closed-cycle economy in European countries are determined. Some examples of the impact of waste legislation on the production cycle of a product in the European Union are considered, as well as the main obstacles that manufacturers had to face when trying to introduce the extended producer responsibility concept in its current form into production. The key problems of using and implementing the concept under consideration in the economy are highlighted. The interrelation of ESG factors as guidelines for strategic development with the need for the development of mechanisms of extended producer responsibility is shown. The prospects for the development of extended producer responsibility in Russian production are also outlined. 

Currently, companies are searching for ways to develop and ensure competitiveness in the market and are increasingly resorting to the introduction of technological innovations, using the methodology of project management. The article investigates such current approaches to project management as flexible, lean, sustainable and elastic project management. The concept of technological innovations is defined. The situation on the introduction of technological innovations in Russia and in foreign countries is analysed. The indicators for assessing the economic efficiency of the introduction of technological innovations are determined. The relationship between the use of these approaches to project management and increasing the economic effect of the introduction of technological innovations is revealed. 

The relevance of the problem of measuring shadow activity and its significance for the purposes of macroeconomic analysis and forecasting is emphasized. The importance of forming an adequate methodological base for measuring shadow activity and developing an information support system for its research is substantiated. The existing approaches to the definition of shadow activity and methods of its measurement are analyzed. The possibility of building an information base and obtaining appropriate estimates of shadow activity on the basis of resource and use tables developed at the national level is evaluated. The possibility of using the resource approach as the most objective method of reflecting the volume and components of shadow activity at the sectoral and macro levels is studied. The conditions for the use of the resource approach are determined, taking into account the specifics of the industry features of the formation of output and intermediate consumption indicators. The possibility of constructing dynamic series of indicators constructed using the resource approach for analytical purposes is evaluated. 

Realizing the role of investments for the implementation of the policy of economic growth and increasing the monetary income and savings of the population, it is proposed to develop the development budget in the regions as an independent target monetary fund as part of the consolidated budget of the subject of the Russian Federation and a tool for activating investment processes. The authors substantiate two options for the formation of its income based on the state of the economic potential of the region and inter-budgetary relations in the country. The article argues for the need to reflect in the development budget tax expenditures corresponding to the amount of incentive tax benefits provided by the sub-federal government to investors. The analysis of the forms of state support for investment projects in the Rostov region that are in demand by business – tax incentives, “engineering” subsidies, special investment contracts-allowed us to formulate a set of measures to improve tax legislation. The full functioning of the development budget is impossible without its consolidation in the Budget Code of the Russian Federation, as well as simplification of the mechanisms for providing tax instruments that stimulate investment processes, maintaining the stability of tax legislation, and expanding the tax independence of the state authorities of the subjects of the Russian Federation. 

Modern approaches to assessing the cost of capital of a company in order to choose the most successful structure are considered. The SARM model for estimating the cost of equity is described in detail. The indicator of economic value added was proposed as a criterion of economic efficiency. Modern approaches to assessing the value of a company are reflected, financial instruments and market indices used to assess the cost of capital of companies are studied. The hypothesis of the relationship between the capital structure and value was also evaluated and confirmed on the example of an operating oil and gas company, taking into account the actual results of its activities and industry characteristics. 

The modern world is changing rapidly. Digitalization is becoming more and more important and penetrates into all spheres of society. The digital transformation of financial and monetary processes and systems deserves special attention. It is important to determine the place and role of the state in the regulation of these processes. This paper examines the current state and prospects of using cryptocurrency as an element of monetary circulation. Analysis of the dynamics of the bitcoin rate showed that the use of cryptocurrencies is promising. However, it is necessary to improve the regulatory framework. The introduction and use of the national cryptocurrency in Russia will stabilize the state of the financial system in relation to the dollar, ensure the safety of economic development and reduce transaction costs. 

Digital technologies have become firmly embedded in all spheres of our life. Presently, it is almost impossible to imagine a single day without the use of gadgets and electronic devices. An important place in the modern world is occupied by the problem of socio-psychological adaptation, which takes place in the process of digitalization. Managers pay attention to the adaptation process of new employees, but they do not always take into account that the transition to a remote format of work for most employees can cause a stressful state. Therefore, it is so important to organize comfortable conditions during the adaptation period to new working conditions. The article considers the socio-psychological features that allow them to pass most effectively the adaptation period in the conditions of the tendency to switch to a remote format of work. The most distinctive characteristics are highlighted, in which the adaptation is as successful as possible. 

The results of a theoretical and empirical study of psychological defenses and coping strategies of behaviour among employees of social service institutions are presented. The following methods were used in diagnostic procedures: “Life style Index” (R. Plutchik, G. Kellerman) and “Methods of coping behavior” (R. Lazarus and S. Folkman). As a result of the study, the respondents revealed the intensity of psychological defenses of the type “intellectualization”, “reactive education”, “denial” and coping strategies “problem solving planning”, “positive reassessment” and “search for social support”. The correlations of psychological defenses and coping strategies of respondents are interpreted. The specific differences of protective-coping behaviour among employees with different professional experience are shown: employees with up to ten years of experience are more inclined to compensated behaviour, and employees with ten years of experience or more – to self-control, a rational approach to solving difficulties, a responsible attitude to what is happening. The results of the study may be useful in the placement of personnel, in career counseling, in the framework of discourses on professional psychology. And further study of psychological defenses and coping strategies will help to understand the specifics of the professional identity of employees of a socionomic profile.