Implementation of digital workforce management platform solutions in the retail segment in order to increase efficiency by optimising staff working hours

The introduction of digital platform solutions in the field of personnel management (workforce management) in the retail segment has become especially relevant in a dynamically changing market. The article examines how modern technologies are able to optimise the processes of planning, accounting for working hours, and analysing employee productivity, which in turn helps to increase efficiency and reduce costs. The purposes of the study are to analyse existing digital solutions in human resource management as well as to identify their impact on operational excellence in retail. The key objectives of the article include the study of methods for integrating platform solutions into existing business processes, evaluating their cost-effectiveness, and analysing the barriers companies face when transitioning to digital technologies. In addition, the article provides practical recommendations for choosing the right tools, depending on the unique needs of retailers. The arguments that substantiate the need to optimise and automate the business process of forming work schedules for employees in the retail segment are presented. Discussion of the transition to digital technologies in workforce management will serve as a useful guide for companies seeking to improve their business processes and adapt to new market realities.

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