A METHOD FOR DESIGNING A CROSS-SELLING STRATEGY FOR PAID MEDICAL SERVICES BASED ON INTELLECTUAL PATIENT RELATIONSHIP MANAGEMENT TECHNOLOGY
https://doi.org/10.26425/1816-4277-2018-9-59-64
Abstract
The method for designing a cross-selling strategy for paid medical services based on services consumption analysis and simulated protability level in the context of clusters and patient proles has been developed. The proposed method allows to increase the e-ciency of health care organizations in conditions of transformation of the nancing mod-el and increasing competition in the market of paid medical services. This method allows to stimulate sales and manage the protability of paid medical services, as well as to reduce the manual labor of employees of planning and economic departments to create cross-sell-ing strategies for the use of free labor and medical equipment.
About the Author
S. Tsyganov
Российский экономический университет имени Г. В. Плеханова
Russian Federation
Russian Federation
References
1. Vokina S. G. Sovremennye podhody k upravleniyu klinikoj na osnove strukturnogo modelirovaniya sebestoimosti platnyh medicinskih uslug [Up-to-date Approaches to Health Clinic Management Based on Structural Modeling of Chargeable Medical Services’ Cost] / S. G. Vokina, V. A. Zotov // Vestnik Universiteta Pravitel’stva Moskvy, 2017, vol. 3. pp. 5-11.
2. Galyamov A. F. Upravlenie vzaimodejstviem s klientami kommercheskoj organizacii na osnove metodov segmentacii i klasterizacii klientskoj bazy [Customer Relationship Management of a Commercial Organization Based on Methods of Segmentation and Clustering of Customer Database] / A. F. Galyamov, S. V. Tarkhov // Vestnik UGATU [The Bulletin of UGATU]. 2014. Vol. 18, I. 4(65). pp. 149-156.
3. Zotov V. A. Programmnyj modul’ «Avtomatizirovannoe rabochee mesto registratora medicinskogo uchrezhdeniya» [Program Module «Automated Workplace of the Registrar of Health Care Organization»] / V. A. Zotov, S. N. Tsyganov // Svidetel’stvo ob oficial’noj registracii programmy dlya EVM I. 2015613220. – March 10, 2015.
4. Starostin V. S. Interaktivnye instrumenty prodvizheniya kak trend kommunikacionnyh reshenij v ritejle [Interactive Promotion Instruments as a Trend in Retail Communications Solutions] / V. S. Starostin, V. Yu. Chernova // Vestnik Universiteta [University Bulletin], 2017, vol. 1, pp. 78-84.
5. Titov V. A. Matematicheskie metody i instrumental’nye sredstva povysheniya ehffektivnosti deyatel’nosti medicinskih organizacij [Mathematical Methods and Tools for Increasing the Efficiency of Health Care Organizations] / V. A. Titov, S. N. Tsyganov // Otkrytoe obrazovanie, 2016, vol. 20, I. 6, pp. 70-76.
6. Tsyganov S. N. Razrabotka i realizaciya modeli upravleniya ehkonomicheskoj deyatel’nost’yu medicinskoj organizacii v usloviyah konkurentnogo rynka platnyh medicinskih uslug [Development and Implementation of the Management Model of Economic Activity of Health Care Organization in Conditions of Competitive Market of Medical Services] / S. N. Tsyganov // Informacionnye tekhnologii. Problemy i resheniya [Information technology]. Ufa: USPTU, 2018, vol. 1 (5), pp. 228-236.
7. SAP Patient Relationship Management // TADVISER. Available at: http://tadviser.ru/a/223152 (accessed 10.06.2018).
8. Wager, K.A. Health Care Information Systems: A Practical Approach for Health Care Management. / K. A. Wager, F. W. Lee, J. P. Glaser. John Wiley & Sons, 2017. 608
Review
For citations:
Tsyganov S. A METHOD FOR DESIGNING A CROSS-SELLING STRATEGY FOR PAID MEDICAL SERVICES BASED ON INTELLECTUAL PATIENT RELATIONSHIP MANAGEMENT TECHNOLOGY. Vestnik Universiteta. 2018;(9):59-64. (In Russ.) https://doi.org/10.26425/1816-4277-2018-9-59-64
Views:
514
Email this article 