Brand, being a significant intangible resource, requires special attention not only from marketers, but also from the management of the organization, as its formation affects various aspects of production and economic activity. The given review of the Russian and foreign points of view on interrelation of organizational culture of corporation and its brand, allows us to make a conclusion about necessity of further in-depth studying of this issue. The mutual influence of the organizational culture of the corporation and its brand at the deep level has been revealed and substantiated in the article. The study results of the influence of the organizational culture main components such as corporate culture, corporate social responsibility, on the corporation brand, – have been reflected. Special attention has been paid to the effective interaction with the media, which are a brand guide for the target audience.

The content of this article is an analysis of the theoretical and methodological foundations for assessing the professional and service activities of public civil servants in the Russian Federation. The relevance of the article lies in the fact that the ongoing process of transforming public administration and increasing demands from the population to public civil servants requires the development of new methods for of assessing the effectiveness of their activities in the Russian Federation for the successful selection of a modern civil servants who can comply with the growing requirements emanating from population and successfully cope with the assignments and tasks emanating from the country’s leadership. Different theoretical approaches of public administration researchers to assessing the effectiveness of public civil servants have been considered. An analysis of international experience in building and establishing a system for evaluating the effectiveness of public servants will highlight and implement elements of evaluating the effectiveness of public civil servants, taking into account legal, historical and social features of the Russian Federation.

A synthetic understanding of the essence of the enterprise as an object of management has been formed based on the historical method and determinism between the evolution of the paradigms of economic theory and the evolution of the theory of the company. It has been proved that the subject of the theory of the company should be based on economic interests. The nature, boundaries and development factors of the company should be analysed and explained on the basis of the manifestation and interaction of interests and, as a consequence, emerging economic relations. The evolution of a harmonious approach to management the essence of which is the formation of an integrated enterprise management system, consolidated by common interests, universal values, integration of strategies, functions and processes, – has been presented.

One of the most relevant issues in the development of enterprises is their adaptation in the context of the transition to the digital economy. Despite the fact that today the speed of digital transformation of many Russian companies is much lower than in whole the world, digitalization has a number of undeniable advantages. An analysis of existing approaches to digital maturity assessment is one of the first steps on the way to the transition of the enterprise to Industry 4.0. The main approaches to the assessing the readiness of enterprises to the digital economy have been considered. Their comparative analysis has been carried out, applicability and advantages of these approaches as the basis for the development and scaling of small manufacturing enterprises have been evaluated.

A relatively new phenomenon in management practice – a virtual team has been considered. Based on a study of a wide range of domestic and foreign sources, it has been shown, what problems arise during the formation and operation of virtual teams. Attention on the problem of mutual trust in the team has been focused. It has been concluded that the lack of common social norms and opportunities for mutual control, the lack of direct personal contacts, cross-cultural problems, and the lack of informal communication impede confidence building. However, the rapid idealization of a communication partner, the ability to create the effect of physical presence with minimal means can contribute to building trust and team spirit. The article is addressed to specialists in the field of personnel management and all interested in modern technologies of labor management.

Today financial innovations seem ubiquitous. A new way of attracting capital by startups based on the blockchain such as ICO (initial coin offering) is similar to crowdfunding, selling produced tokens to the pool of investors. With the assistance of this source, startups collected 22 billion dollars in 2018, but in 2019 the market began to fall, so many researchers noted the danger of the ICO bubble. The low survival rate of ICO-projects led to the development of STO (security token offering) market, which guarantees the investor’s secured rights. It has been examined in the article how the new financing instruments can replace traditional ones and how they are adapted to existing legislation. For this purpose, the development of market for these instruments in comparison with traditional ones has been analyzed. The legislation in this area has been studied.

Questions related to education and its quality are always relevant. The growing momentum of online education raises many questions for participants in the educational process, in particular, the choice of a platform provider of online services, the development of educational content, the placement and updating of online resources, the promotion of educational content among users, etc. The typology and characteristics of the market of online educational technologies have been presented in the article, trends of its further development have been defined. The classification and brief description of Russian and foreign platform providers implementing online training have been given. The forms of education, where the special place is given to adaptive education and development of self-education possibility have been considered. The tendencies of the Internet development as a necessary element of the online learning system have been revealed.

The term “digitalization” for a long time settled in the agenda of significant events dedicated to education. The education system, fulfilling the adopted program, should prepare a huge number of schoolchildren, students and workers for life with the indispensable use of information and communication technologies. However, often the actual digitalization is reduced either to the digitization of educational materials and documents in educational structures, or to unhindered access to the Internet. If the request for digitalization is addressed to education, then, being in the pedagogical space, it would be reasonable to first determine what and how to teach. The problem of the lack of a reasonable psychological and pedagogical concept of digital learning, which could be used by the subjects of the educational process as a basic one, is raised in the article.

Russian enterprises are not paying enough attention to the issues of innovative development, while global trends demonstrate the increase of enterprises competitiveness through the introduction of innovations. Innovations are able qualitatively improve enterprise performance indicators in conditions of tough competition. For many domestic enterprises, in such conditions the innovation and its specific results could be a key criterion of success. Lack of investment is the most important problem holding back innovations. The experience of support and development of innovations in Canada and South Korea has been considered in the article. It has been concluded that in general the Russian Federation is experiencing a global transfer to an innovative economy, which in the future should be an undoubted advantage for the production of competitive products. The creation of radically new products and services, as well as the enhancement of existing ones, will allow Russian enterprises systematically improve their image, increase their business reputation, which will attract more investments.

The subject of the study is the technological potential of innovative economy development in Russia to ensure the country’s global competitiveness in the world market. The methodological basis is the theory of technological structures. The research methodology is based on the analysis of the main indicators of technological innovation potential of the country’s economy to overcome the technological gap and implement the strategy of equal entry into the sixth technological order. The global innovation index has been analyzed in the article. The technological structure of the country’s economy in accordance with technological order has been examined. The limitations in the development of technological potential have been considered. The scientific reserve in the technology of the sixth technological order has been assessed. It has been shown, that the technological structure of the Russian economy is a weakness of innovative capacity of the country, reducing the country’s global competitiveness, technological diversity of the Russian economy caused by restrictions on the volume of investments in the industry of the new technological order, which prevents its dynamic development in the Russian economy. In this regard, the primary strategy for overcoming the technological gap of the Russian economy should be the restructuring of investments in breakthrough technologies of the sixth technological order.

A methodological approach for conducting a technological foresight at the corporate level has been proposed. A corporate foresight based on general methodological approaches used in world practice should take into account a number of additional factors imposed by the specifics of the industry and organization in order to obtain a list of priority technologies and technological directions relevant to the company’s activities. Methodological approach is based on the concept “Markets-Trends-Technologies”. Global markets research allows us to determine key problems and trends of society evolution in economic, social, political and other arears. The transition to the corporate level is carried out by identifying trends in the company’s industry. The methodology have described in detail the methods of attracting experts to assess the power of mutual influence of trends and technologies. The results of the assessment can be used for subsequent technological mapping in scientific and technical forecasting and strategic planning.

Robotic technology as one of the factors that contribute to the economic growth of Russia has been considered in the article. The strengths and weaknesses, opportunities and threats of robotic technology development in Russia have been analysed. The advantages of use of robots in the fashion industry have been shown. The functioning of the robotic Adidas Speedfactory and some other factories that use in the production process of manufacturing goods of the fashion industry robotic systems, has been studied. The impact of robotic technology on supply chain management in the fashion industry has been assessed. The main reasons for possible changes in global supply chains in the fashion industry have been identified.

The main indicators, characterizing the science development in the higher education sector, have been considered. The main trends in changing the number of organizations engaged in research and development in this sector, as well as the number of personnel employed in them, have been analysed. Attention to the study of the movement of personnel in organizations has been paid. Information about availability of scientific degrees of candidate and doctor of sciences in scientific personnel in the higher education sector has been collected. The dynamics and structure of internal costs for research and development have been considered. The dynamics of the average monthly salary of personnel engaged in research and development in the higher education sector has been analysed.

The relevant for Russian statistics issues of digitalization processes accounting in the construction of gross domestic product indicator have been considered. Special attention to the problem of formation of the methodological basis for digital economy measurements – the definition of its boundaries, structure and principles of accounting for this object in the system of macroeconomic indicators – has been paid. An important aspect in the analysis are problems specific to measuring the impact of digitalization processes of the Russian economy on the level and dynamics of gross domestic product. These are the problems of use in the Russian practice the industrial approach, interpretation and correctness of the estimates obtained. As an alternative, an approach based on the allocation of digital segments in the industries of the national economy and taking into account their impact on gross domestic product dynamics in accordance with the general principles of the System of National Accounts, – has been proposed.

The influence of customs and tariff regulation measures on the formation of domestic prices of the Eurasian Economic Union, the legal regulation of the application of various mechanisms of customs and tariff regulation, – have been considered. As the analysed measures have been selected: import customs duties, export customs duties, tariff preferences, tariff privileges and tariff quotas. The statistical data on the dynamics of prices for some categories of goods presented on the official website of the Ministry of Economic Development of the Russian Federation and their dependence on the measures of customs and tariff regulation, – have been presented in the article. An analysis of the relationship between the measures of customs and tariff regulation and domestic prices in the Eurasian Economic Union has been carried out on the example of the Russian Federation.

International and Russian experiences in the interaction of auditing and tax accounting have been studied. The differences between two accounting models, applying in various countries, have been analysed. The main characteristics of tax (continental) and proprietary (anglo-saxon) accounting models have been given. The analysis of two models of auditing and tax accounting has been carried out. The features of the Russian system of auditing and tax accounting have been considered. The main differences of auditing and tax accounting, using in the Russian Federation, have been analysed. The recommendations on improving the interaction of auditing and tax accounting, taking into account international practice in this area, have been given. It has been concluded about the influence of world experience on improving the Russian system of auditing and tax accounting.

The methodological aspects of the performance of logistics organizations have been revealed. The generalizing performance indicators of logistics have been given. The scientific approaches to the assessment of the ability of the enterprise to work effectively have been considered. The analysis of indicators of public financial statements of some logistics companies has showed that the main problems of reducing the efficiency of their work are associated with low profitability and slow turnover of invested capital. Therefore, the evaluation of the economic performance of logistics organizations should be expanded and supplemented by specific indicators of resource efficiency, which take into account certain aspects of their work. In the process of evaluating the effectiveness of logistics enterprises should be taken into account both indicators characterizing the logistics system itself, and indicators characterizing the operation of the system.

The subject of the study is the long-wave dynamics due to the impact of scientific and technological progress and examined from the standpoint of institutional economics. The goal of the paper is identification of the features of the long-wave dynamics phases from the standpoint of technological, institutional and world-wide structures. Analytical and logical methods of institutional analysis have been used. The need of correcting the long-wave dynamics notions, caused as by objective changes of economic development as well as by the evolving nature of institutional theory has been identified. The results can be used by executive power authorities relating to strategic management of the development and connecting with the design of social and economic institutions that support self-organization and sustainable functioning of ecosystems. It has been proved that the development of economic systems depends on the relevant selection of technological, institutional and world-wide economic structures and ways of managing them. It has been shown that intra-firm transactions are based on the implicit ternary contracts, market with the mediators on the explicit ternary contracts, market without mediators on the explicit binary contracts, and the network transactions in ecosystems are based on the implicit binary contracts.

The main features of small and medium-sized businesses and the conditions for their functioning in Russia have been considered. A significant lag of the Russian Federation in terms of the development of small and medium-sized businesses from economically advanced countries has been noted. The sectoral structure of domestic small and medium-sized businesses, its contribution to the country’s economy have been highlighted. The main problems hindering the development of small and medium-sized businesses in Russia have been analysed. In particular, a shortage of credit and financial resources, an imperfection of the taxation system, excessive business administration, overpriced compulsory insurance payments, a lack of readiness of a significant part of small and medium-sized businesses management to conduct business, have been revealed. The main activities carried out by the state to support small and medium-sized businesses have been enumerated, inconsistency and insufficiency of these activities have been enumerated. As the main way of state support for small and medium-sized businesses, it has been proposed to create favorable conditions for conducting its activity, including further improvement of tax legislation in this field, facilitating their access to loans, eliminating unnecessary regulatory, administrative and organizational barriers, training and advanced training for management.

The factors influencing the possibility of the theory of key competencies adaptation within the traditional ideas of the resource approach to ensure the long-term competitiveness of companies have been considered. For this purpose, the review of features of application of key competencies during the formation of strategies of the industrial companies of mature sectors of industries has been carried out, in which thanks to action of evolutionary mechanisms of technological and organizational development there are objective preconditions for creation of steady competitive advantages on their basis. The necessity of development of methodological approaches to the formation of company’s competitive strategy in the sector of electrical production based on the formation of organizational-economic mechanism of adaptation to external influences and internal changes to manage the development of key competencies as factors of sustainable competitive advantage in the future and the formation of long-term effective business development model of the enterprise, has been substantiated.

The manifestations and consequences of the search for new impulses of the socio-economic development of the Russian Far East, confirming the invariability of the course towards the creation of new development institutions have been considered. The management decisions made in terms of their economic efficiency and implementation prospects have been evaluated. The actions of the transfer of the «capital» of the Far East from Khabarovsk to Vladivostok, the development of a national program for the development of the Far East until 2025 and for the future until 2035, as well as the expansion of the Far Eastern Federal District through the annexation of the Trans-Baikal Territory and the Republic of Buryatia, have been considered in detail.

The concepts of “balanced scorecard”, “project-oriented organization” have been revealed. The role of a balanced scorecard in the development of the organization, including a project-oriented one, which connects the points between such elements of strategy as overall picture, mission (our goal), vision (what we strive for), core values (what we believe), strategic areas (topics, results and / or goals) and more operational elements such as goals (continuous improvement actions), indicators (or key performance indicators or KPIs that track strategic effectiveness), goals (desired level of performance) and initiatives (projects, which help you achieve your goals), has been shown.

Investments in human capital mean expenses incurred by the employer or the individual himself in order to increase labor productivity in the future. As a rule, investments in human capital mean the cost of training and the cost of education, but there is a wider classification, including the cost of increasing mobility and the cost of finding information. Investments in education, when it comes to university employees, represent the cost of continuing education, conferences participation, professional trainings etc. The result of such investments can be an increase in publication activity, an increase in the citation index, an increase in the income brought by the employee in terms of grants, R&D, and contract work. The methodology for effectiveness evaluation is based on an analysis of the scientific and innovative activity of employees through income from innovative activities and an indicator of the number of employees involved in innovative activities and having an individual path of development.

The performance of investment projects in acquisitions of companies by private equity funds has been explored by assessing the financial and valuation results of such transactions in two directions: change in the valuation multiple of an acquired company over the period of the investment project and the impact of a fund on a company’s operational efficiency. As a result of the analysis, the hypothesis of the higher EV/EBITDA exit multiple of the private equity fund compared to the same entry multiple was not confirmed. However, the hypothesis that private equity funds are able to increase the operational efficiency of portfolio companies on average better than other types of investors, confirms the effectiveness of private equity funds and high performance of such investment projects.

The socio-psychological phenomenon “consumer mood”, which is interpreted as an emotional and evaluative summary of the subjective understanding of the individual of various information elements that form the semantic structure of his implicit theory of consumption, has been investigated. A hypothesis has been put forward that the formation of the semantic field of the implicit theory of consumption of an individual is based on two system-forming factors: 1) the real purchasing power of the consumer, 2) the dynamics of his socio-economic status. In the event that both factors have negative actual indicators, the mood of consumer will be characterized by a negative emotional tone and high stability over time. The proposed hypothesis is confirmed by the revealing and analysis of the main determinants of the current mood of Russian consumers, and their subsequent comparison with the consumer sentiment index, identificated empirically.

Influence of the media on the market of biotechnological products has been studied. Awareness of citizens about food technologies and genetically modified foods has been analysed. Position of state institutions and the scientific community regarding genetic engineering, broadcast through the media, indirectly affects the attitude of young people to genetically modified foods. The results of a sociological survey of young people and an analysis of media materials have revealed the importance of media resources in shaping public opinion. The study has clarified that among young people the attitude to genetically modified foods is largely determined by expert assessments of public people and advertising that creates the image of the product. The relevance of the issue lies in understanding the importance of informing the population in matters of biotechnology in general and media education of the youth audience in particular. The conducted study on the attitude of young people to genetically modified products and food bioengineering has assisted in revealing the importance of the issue raised by the authors and allowed them to formulate recommendations on providing a comprehensive program to increase youth media literacy in food biotechnology. The proposals aimed at providing a comprehensive program for improving media literacy are related to the search for ways to increase the level of public confidence in genetically modified foods.

The results of empirical investigations of subjective well-being of multi-age engineering staff at successful innovative enterprise and the enterprise with long-term problems of transition to innovative development format have been presented. Subjective well-being has been сonsidered as emotional regulator of labor activity and staff acceptance of innovations factor. Readiness for innovative changes, self-esteem of fatigue, health status, stress and age state of health has been studied as indicators of well-being. It has been shown that at ordinary enterprise the most unpleasant indicators of subjective well-being are typical for young staff, but at the innovative enterprise the staff regardless of age have a high level of subjective well-being which is manifested in a commitment to innovative values and personal involvement in the labor process.

The scope of the concepts of “adaptation”, “improvement”, “stimulation” and “motivation” of staff to various changes in the professional environment has been analysed. The objective need to adapt the incentive system and staff motivation to new conditions for the functioning of the enterprise has been considered. The differentiating features of each phenomenon are traced in scientific discourse and in practice have been traced. A set of measures to improve the system of stimulation of working personnel and adaptation in the synthesis with motivational mechanisms has been proposed. The main conclusions and suggestions can be used in the activities of related organizations in order to improve the system of incentives for workers.

I-, He-images in the minds of young people, living on the territory of the republic of Tuva have been analysed in detail. An approach to the study of socio-perceptual characteristics in the minds of young people in the context of resilient behavior has been proposed, which will be interesting to specialists in the field of social perception, psychology of coping behavior and resilience. Special attention in the article has been paid to the content and structure of socio-perceptive features of images in the minds of young people. It has been proved in the paper that He-concept ensures consistency of ideas about other people, sometimes coordinating heterogeneous information about partners in communication. The authors have traced the knowledge about himself from different sides of human representations – about his volitional, communicative, bodily, material, spiritual, moral and behavioral characteristics, which make up a unique image of himself, form the I-concept of a person.