The study determines the role of time management in the self-organisation of a person oriented towards successful career development, identifies opportunities and ways of self-organisation within the effective self-marketing model. Two tests have been conducted among two hundred respondents of the following categories: non-working students, working students, freelancers, specialists, middle managers and top managers. The first testing allowed us to identify differences in the structure of timing during the day by categories of respondents. Based on the second test survey, six base effective time management factors have been analysed: consistency, purposefulness, perseverance, fixation (on structuring activities), self-organisation (through external means), orientation to the present. The results of the study confirm the need for time management, its competent distribution and budgeting, and effective use in the context of the self-organisation unit of the effective self-marketing model.

The research relevance is due to the tasks set in the Concept of Sustainable Development of the United Nations. One of the state mechanisms through which the state can influence both producers and buyers to develop socially responsible behavior, which would contribute to the greening of industrial products, could be the organisational and economic mechanism of regulated procurement. The aim of the study was to reveal the specifics and assess this mechanism in relation to industrial products in terms of ensuring its environmental safety. The study was methodologically based on general scientific research methods. A set of activities that make up the specifics of organising regulated procurement are considered and technical recommendations are developed. Particular attention is paid to life cycle contracts. An original system of indicators, characterizing the current performance of the mechanism under consideration, has been formed within the framework of the generally accepted characteristics. The system of indicators developed makes it possible to comprehensively assess the industrial products’ regulated purchases, focused on ensuring their environmental safety, and analyse the effectiveness of each element of regulated procurement organisation.

The article considers as an integral element of the municipality potential a social resource formed by the population of the municipality participating or involved in the processes of solving problems of local importance through the implementation of initiative projects. It is shown that improving of urban environment quality is based on the plots transformation (improvement, improvement) principles of land, buildings, the land and property complexes formation, the needs and development trends coordination founded on their forecasting and planning, and must consider priorities established by municipality at realisation of practice of initiative projects. The developed organisational and methodological scheme for the preparation and implementation of initiative projects and, within the framework of project management, the initiative project life cycle parameters are presented. An assessment of the contribution of the implemented initiative project to the potential of the municipality is proposed.

Remote work becomes an increasingly important way of organising labor, but its implementation requires significant changes both at the employees level and at the organisation level. Identification and response to key challenges organisations face when implementing remote work is now especially relevant given the significant expansion of remote working practices over the past two years. The article presents the findings from a sociological online survey conducted among Russian remote workers from various industries (N=402). The study shows that, in comparison with traditional models, remote work is estimated, in general, more positively, and is characterised by improvements in a number of characteristics important for management. The most problematic areas include: organisational and technical support for remote work, and problems related to social roles and social protection. The main factor contributing to the reduction of the severity of most problems is the accumulation of experience in working remotely. This indicates successful adaptation to the remote format both on the part of employees and on the part of the organisation.

In current conditions of economic and political tension, it is extremely urgent to conduct a study of the adaptability of the higher education system of the Russian Federation to the development of international cooperation with the use of digital educational technologies. At the same time, one of the key resources used in the implementation of international cooperation mechanisms in the higher education system is the staffing of Russian universities. The study is analysed the staffing effectiveness of the Russian universities for compliance with the current requirements of the digital and distance learning technologies market, and readiness for the use of mechanisms for the development of international cooperation in the context of global digitalisation of the educational space according to statistical data was carried out. The dynamics of the digital literacy index of scientific and pedagogical staff in the Russian universities is analysed. The correlation and regression analysis of the relationship between the number of foreign students studying in Russia and the indicators of research performance, tenure and the digital literacy index of scientific and pedagogical staff in the Russian Federation revealed strong direct correlations. It has been concluded that the increase in the efficiency of staffing and the growth of digital literacy of scientific and pedagogical staff of Russian universities will have a positive impact on the competitiveness and adaptability of the higher education system of the Russian Federation in the international educational market.

The purpose of this study is to investigate the development and implementation processes of defence innovation in a demand – supply format. The main research methods are the dialectical and systematic approach, the method of formalisation and modelling, logical-functional and logical-structural analysis. The result of the study is the design of a lifecycle matrix for the development and implementation phases of defence innovation that visualises the objectives, functions, indicators, key deliverables by phase and stage of the innovation lifecycle. The matrix is intended for managers as a tool to help formulate the functions of the participants in the innovation process and to monitor and analyse problem areas in the innovation system. A business model of the innovation system of the defense complex in the demand – supply format is proposed, including elements that create supply and demand for innovative products, implement mediation mechanisms between participants that generate supply and demand. The results obtained are aimed at developing a methodology for organising and managing the development and implementation of innovations in the defence industry and can be used by authorities in the innovation policy formation, in developing and improving the programmes for the defence industry development in Russia.

The digital economy has predetermined the priority of digital transformation of all company processes, including staff training and development. But, not all companies have been able to adjust quickly in the face of the digitalisation of their processes by advanced companies. However, the pandemic COVID-19 radically changed the situation, forcing everyone to urgently switch to a remote work format and introduce digital methods for training and developing staff. The article presents an analysis of the peculiarities of accelerated digital transformation of staff training and development in Russian and foreign companies, and staff assessment during the pandemic. The most frequently used digital methods and approaches to staff development and assessment have been analysed, the main trends in corporate training in Russia and worldwide have been identified, and recommendations for improving digital transformation of training and personnel development in the current environment have been offered.

The article examines the influencer-marketing impact in the digital environment as one of the most popular lines of digital communications. The problem is the difficulty in recruiting a relevant blogger for promotional purposes. Methodologically, the study based on two basic psychological concepts: cognitive and interactive. The authors have conducted a critical analysis of scholarly literature and secondary documents and have addressed the concepts of blogger referentiality, identity and consumer identity statuses. The authors proposes and empirically verifies the hypothesis that the decision to buy an advertised product and the identity status of the consumer are interrelated. The empirical study was conducted using the author’s methodological toolkit, including an online survey using the Schneider Personality Survey. Based on the results of the study, recommendations are given for marketers to select bloggers for the target group of 18–24 year olds with different identity statuses in order to build a positive product brand. Suggestions for bloggers to interact with consumer groups with specified identity statuses are provided. Forecasts are given on the development of the influencer-marketing market, the demand for the blogging profession, the effectiveness of including the blogger’s inclusion in the company communications as potential partners, and the relationship between consumer engagement levels and social network.

The article analyse the formation of the sustainable development paradigm and the ESG agenda in Russia. The activities of the largest Russian retailers: leaders in sustainable development and companies with a weaker position in this area is revealed. The relationship between the form of the company and its position in the ESG ratings has been noted. Thus, companies that are required to provide information publicly are higher in level than non-public ones. A characteristic feature of passing the ESG rating assessment is getting high scores in terms of the G-aspect and the E-aspect associated with the demands of the modern market. The authors recommended deepening activities in the field of sustainable development in terms of training employees in digital and environmental competencies, and to strengthen communication strategies regarding the ESG agenda of the largest retailers.

The article presents the results of a study of the transformation processes of catering enterprises’ marketing strategies. In particular, the study considers the views of domestic and foreign scholars concerning the definitions of the concepts of “loyalty”, “satisfaction” and “engagement”. It has been argued that they are complementary and mutually reinforcing. The main approaches to the marketing strategies transformation (product-oriented, customer-oriented and value-oriented) have been identified, the change of targets in the formation and implementation process of the marketing strategies (from focusing on the company’s product to focusing on interaction with consumers) has been reflected, and that constitutes in whole the scientific novelty of the study. From the standpoint of a value-oriented approach, the marketing strategy concept has been clarified as a system of strategic actions for the development of a company, which aims to form long-term relationships with consumers and increase their level of involvement, satisfaction and loyalty throughout the entire period of interaction with the consumer (customer life-time cycle). As a direction for further research, is indicated an assessment of the satisfaction, involvement and loyalty influence level on the implementation effectiveness of catering enterprises’ marketing strategies.

The article examines current marketing trends in Russian cinema and film industry, which have emerged in the 21st century in Russian cinema and international federation of film societies. The aim of the study is to define the directions of marketing strategies for enlarging the target audience and extracting the maximum possible profit from cinematographic business. Based on key works on marketing and their own observations, the authors investigated the concept and essence of marketing, its content and specifics. Various ways of increasing the audience of cinemas and customer loyalty programmes were analysed. The main societal trends, which influence the creation of cinematographic images in contemporary cinematography, were identified, and the factors of modern society development and their correlation with the world of cinematography, including the degree of their influence, were pointed out. The results of the study can serve as a basis for evaluating the effectiveness of marketing strategies.

The relevance of this study is related to the need to search for drivers of growth in the socio-economic development of the regions of the Russian Federation in the context of a special military operation, since the current unprecedented sanctions restrictions aimed at the Russian economy are causing serious damage to it. Involvement in foreign trade relations, and in particular export, has a positive effect on the socio-economic development of the region. The article analyses the development of Russian regions exports and proposes a spatial model of exports using local and global Moran indices. The model allows us to determine clusters of high and low values ofthe studied indicator, growth poles, zones of influence of growth poles and a cluster of high values, and potential territories that can become export development centers of the Russian Federation in the future.

The article discusses the functional role of personal gardening in ensuring food security in the context of economic sanctions, the historical roots of this institution, and its future. Differences in the interests in gardening among different groups of the population, the formation of production efficiency in various types of farms, and the potential for the development of cooperation, which allows for a more efficient distribution of funds intended to support personal gardening, are analysed. The form of subsistence farming in Russia has changed several times over the last century, especially under the course of collectivisation and during transition to a market economy model. The existing economic distinction between smallholdings in rural areas and collective gardens is now more and more blurred. Compliance with the principle of justice requires appropriate changes in their institutional design. The low production level, the manual labor predominance have been noted that also require changes. The efficiency criterion for personal gardening is cost savings, which differs from the corresponding criterion in the market sector – production profitability. The authors suggest restructuring collective gardens into livable places for our fellow citizens. This requires great deal of work on water supply and sanitation, electricity supply, gas supply, repair and construction of roads, garbage disposal, etc. A successful tool for solving these problems is the experience of the Fund for the Horticultural Associations’ Infrastructure Development in Bashkiria. The creation of service centers for tillage, rental points for small equipment, cooperatives for the sale of surplus products will make it possible to turn orchards into an important source of fruits, vegetables and berries.

The purpose of this study is to analyse the current mechanism for indexing pensions of Russian pensioners and find directions for its possible development in the context of the structural transformation of the Russian economy. To achieve this goal, a statistical and coefficient analysis of pension level indicators from the Rosstat database was carried out. Based on the results obtained, it was concluded that, all other things being equal, it is not possible to fundamentally improve the level of pension provision and it is necessary to continue to carry out significant reforms of the Russian pension system. Taking into account the new realities in which Russia found itself after February 2022, authors proposed and analysed directions in which it would be possible to further reform the Russian pension system. The proposed directions were classified into four groups: 1) measures of a general economic nature, indirectly affecting the level of pension provision; 2) changing the general parameters of the existing pension system in order to optimize it; 3) the development of a non-governmental pension insurance system to solve the problem of a low replacement rate for high-income groups of pension recipients and 4) a change in the existing mechanism for indexing pensions, which involves more radical changes to fundamentally increase the level of pension provision for Russian pensioners.

Ensuring the stability of economic security is impossible without a sustainable budget and tax system. In this regard, the tax system, being at the same time a factor of financial security, must contribute to ensuring such economic development that creates the necessary financial resources for socio-economic development of each region, the conditions for successful counteraction to internal and external threats. The relevance and importance of regional and national economic security has increased recently due to the unfavourable political and economic environment: the imposition of economic sanctions on Russia by the West due to the events in Ukraine. This leads to a decline in production, a decrease in budget revenues. The announced embargo on oil and gas imports from Russia will directly affect the economy of export-oriented regions engaged in oil and gas production, and indirectly on the budgets of other regions due to the reduction of interbudgetary transfers from the federal budget due to the reduction in oil and gas revenues in the federal budget. Under these conditions, the issue of increasing budget revenues through changes in the tax and budget mechanism is of paramount importance.

In the conditions of increasing market competition and standardization of product offerings, the problem of forming the companies’ competitiveness remains urgent. The purpose of the study is to develop practical recommendations for improving the competitiveness of branded products through the introduction of digital technologies. To achieve the goal, a behavioral and active approach to competition is applied. Competitiveness is considered as the result of actions that strengthen the company’s competitive position in the market. The possibility of using digital technologies in the process of creating additional consumer value as the basis for the competitiveness of the product offer is investigated. The results of the analysis of scientific publications and best practices in the field of development and implementation of digital technologies in the economic activities of market relations entities are presented. The novelty of the research lies in identifying the role of the use of digital technologies in increasing the competitiveness of branded products and determining the conditions for their successful implementation to achieve the objectives of forming the competitive advantages of the company. The results of the analysis allowed us to draw the following conclusions: companies, when forming competitive advantages with the help of digital tools, need to develop purposefully comprehensive digitalisation programs, and not be limited to the implementation of short-term projects for the introduction of a particular technology; identify and implement a strategy for creating value for consumers that would be inaccessible to competitors; coordinate the resources and efforts available to the organization in terms of the formation of digital competencies of employees.

The article highlights approaches to calculating indicators characterising the production activities of oil and gas enterprises in the Russian Federation on the basis of the Federal State Statistics Service’s reports. The production activities structure’s heterogeneity has been noted. The issues of reassessing the importance of core and ancillary economic activities in the oil and gas sector are raised. The importance of assessing the intersectoral redistribution of value added is pointed out. Prospects for the performance assessment development of output, intermediate consumption and value added are highlighted an outlook by enterprise group analysis. The principles and criteria for assigning enterprises to the group are indicated. The output indicators of the largest companies in the oil and gas sector of the Russian Federation are considered. A methodology for step-by-step calculating the output, intermediate consumption and value added indicators for large enterprises is provided. The authors concluded that calculating the indicators of output, intermediate consumption and value added for the factor models construction is expediency.

The monetisation coefficient is the most important indicator of the saturation level of the economy with money. This article examines the dynamics of the monetisation coefficient of the Russian economy in 2017–2021, provides a forecast for the level of monetisation for 2022, and an assessment of its impact on key macroeconomic indicators: unemployment, inflation and economic growth. Based on the correlation analysis, the existence of a strong relationship between the monetisation coefficient and the unemployment rate in Russia has been determined, while an increase in unemployment in the country contributes to a decrease in the gross domestic product, which, in turn, is an important component in calculating the monetisation level. A direct linear relationship between the monetisation level and gross domestic product has been revealed. The existence of a direct relationship between the level of inflation and the monetisation of the Russian economy has been determined. The conclusion is made about the need to increase the monetisation level of the Russian economy.

The article is devoted to the problem of identifying vulnerable areas for the formation and use of public finances in the region under sanctions pressure on the example of the Republic of Bashkortostan. According to the results of the analysis of the main tax revenues of the consolidated budget of the republic, the zones most exposed to the risk of shortfall in income were identified: firstly, the high volatility of the dynamics of the corporate income tax compared to the personal income tax, and secondly, the decrease in the diversification of tax revenues on profit in the sectoral context, thirdly, the growth of the contribution to the volume of tax revenues of those types of economic activity that have the most favorable tax and investment regime (the need to improve the system of tax and investment preferences). The external factors of formation of vulnerable zones of public finances of subjects of the Russian Federation are analysed. Proposals have been formulated to improve the efficiency of the use of public finances.

The article deals with the issues of a comprehensive business assessment comprehensive business assessment with the help of consultants and investors for the purpose of obtaining investment. Companies often focus mainly on financial indicators when developing investment projects and searching for an investor. However, the practice of preparing projects to receive investment shows that in order to make a particular investment decision, it is necessary to apply not only the financial evaluation of the project, but also its other components. The author has conducted in-depth interviews with a group of investors and based on the results has proposed an original framework for rapid assessment of the project in the process of its preparation for investment. The framework can serve as a methodological basis for working with investors on small and medium-sized business projects, and as a tool for determining the main directions of project and business development. The framework has been tested by the author on real projects and has proved to be fit for purpose.

The article presents the study of some areas of educational space transformation under the COVID-19 pandemic influence. The focus of attention is on such problems as the cognitive well-being of the student, the tutor model of teacherstudent relations in the digitalising educational space, the functioning of academic mobility institution in a pandemic and post-pandemic world. Cognitive well-being of students implies mastering digital literacy with strict adherence to the norms of digital ethics. A tutor in modern education plays the role of not only a developer of an individual educational trajectory, but also a controller and educator. For the successful implementation of tutoring functions, the teaching staff of universities needs additional training. The main trends in academic mobility are internal and virtual mobility. The authors conclude that educational organisations need for adequate infrastructural policy, and educational space – inevitable transformations in budget financing. The results of the article can be used in further research on the higher education transformation problems, in the development of proposals and recommendations for specialists in the of higher education management field for use in practice.

The article is devoted to the identification of problems in communication between modern politicians and youth and the study of effective communication between youth and opinion leaders. The information channels through which modern youth learns current political news were investigated. In the course of the study, it was important to find out not only which communication and information channels influence the formation of political opinions of modern youth, but also how young people participate in public discussion of topical issues, with the help of which online resources they broadcast their point of view. In order to create effective communication with the youth audience, including in the field of political topics, attention should be paid to how media personalities who are attractive to young people and who can shape the moods and orientations of modern young people form their content, how they communicate, how they convey information.

An important task of the language policy of the Russian Federation as a multinational state is to strengthen the unity and integrity of the country. In the context of multilingualism, the main unifying factor is the Russian language. Recently, there has been a decrease in the level of literacy of the population, a deviation from the language norms. The questions of standardisation and codification of language are not only the domain of linguistics. The language norm is a powerful tool of language policy, plays an important role in the formation, strengthening and development of national identity. The article presents an overview of the theoretical understanding of the language norm from the standpoint of scientific discourse and the legal framework. Based on the results of all-Russian sociological studies, the significance for the population of problems associated with raising the language culture level has been revealed. The purpose of the study is designated as revealing the status of the language norm in the legislative, linguistic and social aspects, determining the role of public perception of the language norm in strengthening the language policy of the Russian Federation. The main methods used were content analysis of normative documents and scientific literature, empirical analysis of secondary data from all-Russian sociological surveys, methods of generalization and interpretation. It has been found found that the citizens of Russia consider Russian language and language processes important, strive for the language literacy, and recognise the role of the state in regulating language policy and language norm-setting. It has been shown that the native speakers’ assessments can be used to strengthen the language policy in the Russian Federation, clarify its urgent tasks and their optimal solution.

The article analyses the problems of the formation of conflict interactions and relationships caused by the influence of conflictological culture and competence of the individual, which in recent years has become a priority. The article is based on the methodology of an integrated approach and system analysis. The theoretical basis of the article was the publications of Russian and foreign researchers devoted to conflict-related issues. The research methods used were a review of theoretical works and empirical research, comparative analysis, expert assessments, normative and logical methods. The analysis of methods, mechanisms, tools and other aspects of effective conflict management was carried out. Based on the results generalisation, the main directions of influence of conflictological culture and personal competence on the confrontational mode of conflict relations have been formulated. The conflict consequences determination by personal components of the participants in the conflict interaction is considered separately. In conclusion, the conflict management matrix is presented.

The article raises the problem of university students' academic failure. The results of an empirical study aimed at studying the features of the learning activity style, self-organisation processes, academic motivation, personal meaning of learning for academically unsuccessful students are presented. The study involved 32 students of the 2nd and 3rd courses of the technical university. Research methods: T.O. Gordeeva’s “Scale of academic motivation”, N.A. Kopeyna’s questionnaire “Style of learning activity”, A.D. Ishkov’s methodology “Diagnostics of self-organisation features (DOS)”, test of unfinished sentences “For me, my studies are ...”. The psychological determinants of students' academic failure have been revealed: amotivation dominance, study meaningfulness lack, low goal-setting level, low strong-willed efforts level, low planning skills' level, perception of study as an unpleasant necessity.

The article deals with historical, legal, sociological, psychological and other aspects of conflict resolution in society and social groups. The results of a survey of undergraduate students of the State University of Management are presented. On the basis of the study, strategies for resolving conflict situations among future leaders of various religious orientations, and means of resolving interpersonal and intergroup conflicts, were identified. Using methods of expert analysis, by comparing respondents’ opinions with those of researchers, it is concluded that digital training should be introduced to acquire online knowledge on preventing and dealing with controversial situations. In this way, Russia’s future leaders could be trained in appropriate reactions in conflict educational situations, learn how to apply different styles and strategies of communication, and to identify conflictogens at the first and second stages of conflict development to promptly transfer such situations to a peaceful course. The practical significance of the study is in the implementation of the results to test students for the level of emotional intelligence, to improve their competencies, and to resolve conflicts in different ethnic environments.