CURRENT ISSUES OF MANAGEMENT
The present study is relevant, because in different countries of the world in recent years there have been ambiguous dynamics among armaments and military equipment production and exports and changes in state defense expenditures. Modern geopolitical conflicts distort the existing picture of interrelations between the above parameters, and the article assesses their changes. In particular, as the study result, the underlying hypotheses on the relationships between supply and demand in the global market of armaments and military equipment have been formulated. The key countries analysis showed that the dynamics of indicators in them is determined by different reasons, but the author came to the conclusion that the main factors of changes in the trends of armaments production and exports and defense expenditures are the following: the expansion of illegal circulation of armaments and military equipment in some countries, increased vulnerability of some countries and their direct involvement in military-political conflicts, as well as differentiation of countries’ approaches to national security, which causes different attention to defense capabilities and the defense industry development. At the same time, there are almost always sharp changes and volatility of the indicators under consideration during the periods when a country is in the stage of industrialization or transition to a new technological mode.
STRATEGIES AND INNOVATIONS
The communicative noise phenomenon as a destructive element of marketing communication aimed at promoting product innovation has been analyzed. In the process of solving the set tasks the attention has been focused on the study of communicative noise of recipient and addressee of marketing information about an innovative product, since the noises of this type are the most complex and problematic ones due to their latency and weak controllability. Their essence lies in errors/failures of coding-decoding of marketing information in the process of a company’s interaction with potential consumers of its product innovation. As the conducted research result, the following communicative noises of recipient and addressee of marketing information about an innovative product have been identified and analyzed: incorrect positioning of an innovation; semantic dissonance of the brand image and its product innovation; incorrect advertising concept of an innovation; weak or incorrect creative idea of the innovation advertising; incorrect choice of tools for promoting an innovation; differences in the perception of an innovation related to social and demographic characteristics of consumers (gender, sex, age, education, and income), consumers’ belonging to one or another culture (cultural and ethnic or religious affiliation), and individual-psychological characteristics (personality type, individual value system, degree of dependence on the social environment, and the level of resistance to psychological influence).
The scope of the video game industry and the use of neural networks in it have been studied. The impact of this technology on the computer games development process has been analyzed, the efficiency of its application in this area noted. The generalized scheme of video games development with identification of the stages most favorable for neural networks application has been considered. The possibilities of artificial intelligence in the video game characters’ visual image development, starting from the idea stage, touching the concept creation and ending with the realization stage, have been studied. The possibility of optimizing this process by implementing neural network technology has been shown. The neural networks application in the processes of writing game scripts and implementing dialog voicing in a game has been analyzed. The difference between the variability of plots and conversations of game characters created with the use of artificial intelligence model has been shown. The future concept of using neural networks as a digital twin of a video game developer has been considered. Estimates of the video game industry development through the generative artificial intelligence implementation have been formulated. As the study result, the positive influence of neural networks application on the computer games development up to the possible full automation of the industry under consideration due to the active use of this technology in the near future has been proved.
The changeable, unknown, complex, and multivalent world embraced by innovations makes new demands on auditors’ professional competencies, which are inseparable from the mastery of technologies. Innovative auditing technologies of regional finance and real economy auditing have been analyzed to substantiate the value of auditors’ digital maturity in the diversity of such technologies. Quantitative methods based on statistical studies confirmed the growth of audit, control, expert analytical activities, and the need to implement innovative technologies for greater coverage of the control data set. Innovative technologies used in audit practice have been presented. The definition of digital maturity in an auditor has been given, which substantiates the need for continuous training in modern technologies such as digital inspector of state and municipal financial audit, conducting and accounting of general audit results, and processing of huge arrays of reporting data, analytical dashboards, and tools for checking counterparties using the analysis of their debts and risks. Digital maturity has been proposed to be assessed by considering digital culture, professional knowledge, skills and competencies of tool ownership, and process thinking in quality data collection implementation during the udit. The planning, execution, and automation of audit control activities with innovative technologies create the basis for prompt effective management of the entire process, company resources, and regional finances. Visualization of the reporting verification results provides for their visibility for users in order to immediately make management decisions aimed at sustainable financial development.
The article studies theoretical aspects of the intangible assets system in the process of enterprises strategic management. In particular, it highlights the points of view of Russian and foreign scientists regarding the definition of the intangible assets concept. The author’s definition of intangible assets as a set of a company’s resources and assets, which do not have a physical form, are used in the process of creating goods (services) for a long period of time (more than a year), are involved in the creation of values that provide a company a competitive advantage in the market and meet the requirements of identifiability (an object separation from other resources), the presence of future profits from their use, and direct or indirect control by a company. The basic criteria of intangible assets are identifiability, control over them, and the presence of future profits from their use. Despite the variety of available approaches in foreign literature to the intangible assets classification, in our opinion, the classification, which includes human, customer, and structural assets (capital), is fundamental. The article concludes that foreign authors shift their research focus from organizational (structural) intangible assets, such as corporate culture, organizational structure, and brand, to consumer and attitudinal (customer) ones, such as the level of customer satisfaction and loyalty and relationships value. The methodological approaches analysis to intangible assets assessment, the issues of their creation, modeling, and use by companies is a direction for further research.
DEVELOPMENT OF INDUSTRY AND REGIONAL MANAGEMENT
The educational services sphere of Stavropol Krai occupies a significant place in the Russian economic sector development, as its main task is to meet the needs of the region, which is currently receiving special attention from the state, in qualified personnel. It is the end result of the functioning of the sphere that is a reliable foundation for human resources formation in this constituent entity. The role of education and human resources in the development of the regional economy of Stavropol Krai has been considered. The influence of the educational system on qualified specialists training necessary for sustainable development of the regional economy has been analyzed. The main trends and challenges related to education development in the region have been studied, and practical recommendations for optimizing educational programs and improving the quality of training offered. Particular attention has been paid to the issues of training highly qualified personnel and creating favorable conditions for their retention in the region. The influence of the human factor on educational services development in the region by means of SWOT-analysis has been considered. The purpose of the study is to develop institutional tools for the human factor development in the educational services sphere. The objective of the study is the identification of forms and issues of human factor development in the sphere. The research methodology is represented by institutional analysis and statistical method, SWOTanalysis is also applied. The results obtained can be used for forming and implementing a strategy for improving the education system in order to increase the region’s competitiveness.
Liquefied natural gas export is currently a rather promising sector of the Russian fuel and energy complex. Gas transportation by special gas carriers makes it possible to supply the resource independently of the pipeline system. In recent years, the liquefied natural gas market role has been significant for the Russian economy. This industry has not been subject to significant export restrictions by other countries, unlike pipeline gas exports. However, under the conditions of sanctions imposed by “unfriendly” countries on the supply of technologies and equipment required for liquefied natural gas production and transportation, not only the industry development, but also implementation of the Energy Strategy of the Russian Federation for the period up to 2035 is threatened, especially major projects implementation on the Arctic coast of the country. All of the above speaks for the relevance of the study, the objectives of which are to assess the Russian market of liquefied natural gas in the context of the introduced technological restrictions, to identify the key problems arising as a result of this unfavorable situation and to determine the directions for the industry further development.
The specifics and prospects of development of the Russian civil aircraft industry under sanctions pressure from Western countries have been considered. The study analyzes secondary data from open sources. The main provisions and conclusions of the work are as follows. The United States of America and its European satellites have imposed comprehensive sanctions against Russian air carriers, including a ban on aircraft deliveries. Lessors who owned foreign airplanes made demands for their return, and foreign registrars suspended airworthiness certificates for domestic airplanes. Western sanctions against Russian airlines have caused significant damage to Russia, but have also become a serious stimulus for the domestic aviation industry development. Significant time and investment will be required to resolve the problems encountered. Russia has the necessary potential to restore the aviation industry and ensure safe passenger and cargo transportation in the required volume. The country is currently working systematically to revitalize the industry, implementing advanced developments and establishing serial production of a wide range of civil aircraft. The success of the domestic aviation industry development depends mainly on the state’s efforts, as it has the access to almost all production and design capacities. In addition, effective measures are needed to influence the air transportation industry in order to balance the supply and demand for aircraft.
The article studies problematic aspects of expansion and development of service activities in Russia. The main purpose of the study is to analyze problematic aspects of the service sphere development and existing and most popular methods of assessing the quality of services. The relevance of the study is due to the need to expand service in the country, considering orientation on the interests of the end consumer and with simultaneous improvement of service quality. The main objectives of the study are: to identify problematic aspects of development of service activities in Russia, to identify and analyze the shortcomings of the methods used by service enterprises to assess the quality of services, and to propose options for their minimization and elimination. The article used both theoretical methods (analysis of current regulatory legal acts, as well as scientific works of researchers in this field) and empirical research methods (practical substantiation of the need to improve the quality of services provided to customers). On the basis of the analysis of the most popular and frequently used methods of service quality assessment the advantages and disadvantages of their application have been revealed. The study results are the problems identification that have a negative impact on service activities development and proposal of possible options for their solution.
The article presents a comprehensive study results aimed at identifying peculiarities of the restaurant market and consumer behavior in the Moscow restaurant business segment. Within the framework of the research three stages have been realized. At the first stage the Moscow restaurant market macroenvironment has been analyzed to identify external factors of influence on modern restaurant business. The external factors of positive and negative impact on the restaurant industry development have been structured and described. At the second stage to identify the main trends of the Moscow restaurant market the method of content analysis of the Moscow restaurant business establishments sites with high rating indicators based on the Yandex neural network data was used. The main trends of the Moscow restaurant market are: restaurants’ focus on preparing healthy food and vegetarian cuisine; use of farm products and local ingredients in prepared dishes; technological innovations implementation that simplify consumer experience; focus on the principles of sustainable development and environmental friendliness in the business model; restaurant formats variety. At the third stage of the study, a survey has been conducted among visitors to Moscow restaurants and cafes to identify consumer behavior. The identified consumer practices in the restaurant market indicate, on the one hand, active involvement of the audience in visiting Moscow restaurants, cafes, and bars, and on the other hand, the use of restaurant meal delivery services via restaurant websites or mobile applications. The dominant influence of rational factors in consumers’ choice of a restaurant to visit and changes in the consumer motivation structure when visiting restaurants and cafes have been revealed.
The article shows the necessity of institutional regulation of the process of involving unused agricultural land into the economic turnover of the agrarian sphere of a region. It presents quantitative and qualitative characteristics of previously withdrawn agricultural lands, their territorial distribution by soil and climatic microzones and administrative districts of a region, unused period duration, residual fertility level (in terms of humus content), and land plots degradation degree. A calculation-analytical complex such as an algorithm representing a four-stage mechanism of analysis, preparation and decision-making on the choice of the land plots restoration method and their further use option has been developed and proposed for use. It is recommended to use three options for land plots restoration: direct return to economic turnover in case of a short period of non-use; carrying out cultural and technical measures with subsequent implementation into the turnover; transfer to another category of use in case of a high degree of degradation and low fertility level. The developed algorithm of unused agricultural land involvement is aimed at preserving the land potential of a region, strengthening the rational land use system. The presented stages provide not only theoretical and methodological, but also practical significance. Application scope is scientific organizations, agroindustrial complex management bodies at the municipal and regional levels, and agricultural producers.
ECONOMICS: PROBLEMS, SOLUTIONS AND PROSPECTS
The issues and prospects of sustainable development of the Republic of Bashkortostan with a focus on innovation aspects have been considered in order to develop recommendations to ensure the long-term progress of the region. The research methodology is based on the analysis and comparison of economic, social, and environmental factors of sustainable development, assessment of the role of innovation in each sphere, study of successes and experience of other constituent entities of the Russian Federation and foreign countries, as well as on the proposals for creating regional centers for assessing and monitoring sustainable development that in their activities will be focused on comprehensive research in regional socio-economic systems, considering the innovation component. The main spheres and components of ensuring sustainable development of the region have been defined and presented. The main study results are: identification of key aspects of sustainable development of the Republic of Bashkortostan; identification of issues and prospects in developing the economy and social and environmental spheres; analysis of the role of innovation in ensuring sustainable development; recommendations development for creating regional centers for assessing and monitoring sustainable development. Sustainable development of the territory is one of the main strategic objectives of the constituent entity. In order to achieve it, it is necessary to continue the work, as well as to increase attention to innovations, education and management systems. The centers creation can contribute to the system analysis and assessment of sustainable development processes, as well as the development of recommendations and strategies to improve the economic, social, and environmental condition of the territory.
Practical usefulness of factor-vector autoregression has been considered, which makes it possible to study macroeconomic processes impact on the monetary policy state, to conduct full-scale monitoring and to identify economic growth impact on monetary policy. Publications devoted to the issues of unstable economic development and mathematical models describing the process of economic dynamics under conditions of high inflation and unstable development have been analyzed. The basic scenario in economy has been given. Monetary policy impact on macroeconomic variables using vector autoregressive (VAR) models has been studied. The FAVAR model with international reserves as the monetary policy variable and MIACR where the responses of one-year government bond rate and consumer index were positive have been estimated as the main instruments. The impulse responses shown indicate that the Russian authorities had a lack of monetary policy independence due to the country’s high dependence on the oil and natural gas sectors, which does not reveal evidence of monetary policy impact on lower consumer prices.
Within the framework of the Industry 4.0 concept, transition from a linear economy model to a circular economy model aimed at energy saving, regenerative green production, circulation, and consumption is becoming increasingly relevant. The purpose of the study is to substantiate the low-carbon development model consistency with the goals and objectives of circular economy (hereinafter referred to as CE) for subsequent development of a green growth strategy. Objectives of the study: to use the criteria and methods of CE to develop a toolkit for transition to low-carbon economy and to formulate its development strategy. The study used general scientific methods, in particular, analysis, synthesis, and periodization. In the course of the study the criteria for green economy growth have been identified, and in accordance with them the stages of CE have been established such as conceptual, institutional, and regulatory. The author’s variant of the combined regulatory system based on a combination of administrative and economic measures has been proposed. Matrices of problem situations by individual types of activity have been formed. As the study result, the authors outlined the circular economy stages, substantiated the possibility of low-carbon transformation within the framework of CE, relying on carbon emissions management, low-carbon technologies and a system of financing “green” projects implementation. The tools to stimulate “green” growth have been defined: a tax on greenhouse gas emissions, emissions trading system, subsidizing alternative energy, environmental projects, energy-saving technologies development and their implementation into the production process. The novelty of the study lies in a scheme development for building a low-carbon economic development strategy aimed at achieving the goals of reducing greenhouse gas emissions at the level of both the region and industrial enterprises.
The article analyzes the causes and consequences of the post-Soviet breakdown of economic ties between Russia and Africa. The post-Soviet period (since 1991) has led to a breakdown of economic ties between them. It means that trade, investment, and other forms of economic cooperation between the two sides have been significantly reduced or stopped completely. After the collapse of the Soviet Union at the initiative of Mikhail Gorbachev, Africa really became a “non-subject” for diplomats and military personnel stationed in the region, and some economic actors witnessed Moscow’s first initiatives. It was only in early 2018, on the occasion of the arrival of the first shipments of Russian weapons and dozens of “advisers” from Moscow in Bangui, that the French media learned of Russia’s “great comeback” in Africa. This Central African prism powerfully shaped perceptions in Paris: Russian involvement would be a new phenomenon echoing the confrontation between East and West, and Central Africa would be a crucial link in a grand strategy on a continental scale, where Russia would be on its way to establishing itself as a major player. The severing of economic ties between Russia and Africa has negative consequences for both regions, including reduced trade, investment, and political influence, and Russia’s lack of resources and changing political priorities since the collapse of the Soviet Union are the main reasons for it.
The analysis and economic evaluation of the prerequisites of demand for Russian language teachers in the education system in Tanzania show the Russian and Tanzanian interstate projects growth, which require not only political and legal, but also educational support. The activities of domestic structures (Rossotrudnichestvo, Ministry of Education of the Russian Federation, and business structures) in Tanzania create economic prerequisites for demand for the Russian language in the country’s economy. Considering the increased level of interstate relations between the two states, due to the changes in Russia’s foreign policy course, it is possible to predict increasing demand for specialists in the field of Russian language, as well as knowledge of the language as a competitive advantage in Tanzania’s labor market. As a result of the analysis of the presence or planned presence of the structures associated with Russia, it is advisable to open centers for Russian language teachers training in the administrative districts of Tanzania, such as Zanzibar, Kigoma, Pemba, Rukwa, Mbeya, Arusha, and Mwanza. In these administrative units the interaction between the two countries is carried out or is planned, which will lead to an increase in demand for specialists speaking the Russian language, whose training is carried out as part of the main professional activity by Russian language teachers from among locally trained specialists.
FINANCE AND BANKING
The issues of process approach implementation in enterprise financial flows management system have been highlighted. The stages of financial flows management within the framework of business processes model have been defined. The advantages of the balanced scorecard have been revealed. The approach to financial flows management based on business process models and their optimization methods has been proposed. The approach to enterprise process management is based on the Deming-Shewhart cycle. The strategic map has been considered as tools for process management and metrics control. The composition of balanced scorecard has been proposed, reflecting the dependence of profit, accounts receivable, and equity turnover rate on the key indicators of cost, fragmentation. and time of fulfilling tasks of the AS-IS and TO-BE business process models. The cause-and-effect relationships between the business processes tasks and a company’s financial performance have been considered. The paper presents the results of the analysis and visualization of the dynamics of change in indicators depending on business process model transformation. In order to reduce risks and increase the efficiency of implementing process optimization results, a number of simulation experiments have been conducted for a company actively developing online sales channels. Practical recommendations have been developed and changes in the key business process management system justified. The system effect from simulation modeling results implementation has been obtained.
The financial market development in Russia and in the world is currently characterized by a number of processes such as emergence of a large number of new products and new formats implementation for their provision, expansion of the geography of financial institutions presence, national boundaries erasure in acquisition and provision of financial services, sales channels improvement for financial products and services, including remote ones, using modern information technologies. The article studies issues related to the current state and prospects of the fast payment system (hereinafter referred to as FPS) development considering the synergetic impact of payment services digitalization and sanctions restrictions. It analyzes the changes taking place in the FPS service in recent years, focusing on innovative business models, new functions implementation, technological transformations, as well as regulatory and risk aspects. The study pays special attention to the financial technology impact on development and functioning of the system as a key element of the payment industry. The potential of FPS in the context of ensuring the Russian payment infrastructure security represents an important direction for strengthening user confidence and system sustainability. The paper considers a number of promising areas for further development of FPSs, including their applicability to cross-border payments.
SOCIAL TECHNOLOGIES AND PROCESSES
Digital technologies development stimulates game elements inclusion into culture and different spheres of society. The identification of regularities and specifics of this process became the purpose of the study. The research methodology was based on the J. Huizing’s “man playing” concept and K. Verbach’s system description of gamification mechanisms. On the basis of these concepts, a grid of typical features of gamification has been compiled and gamification processes in different sociospheres analyzed. The research methods included the emerging gamification practices analysis. Based on the analysis results, trends and risks of implementing the game element into culture have been identified. The complex influence of gamification process on society and culture is manifested by consumers’ demand for interactivity, personal participation, and involvement (immersiveness) in almost all types of activities. These needs are strengthened under the influence of clip culture, making it easier for individuals to assimilate disparate and fragmented pieces of information. The request for immersiveness is closely related to the human need to be the author of the “text”, to control the plot, to create a plurality of readings (hypertext). It has been shown that gamification stimulates innovation in various areas, leads to the emergence of new products, processes, and services. The main risks of gamification development have been highlighted: hyperorientation to entertainment in areas that traditionally involve effort, and manipulation of people’s behavior in areas related to “shoulds”.
The article analyzes two ideologies that are the most important for the modern Transhumanism and managerialism as two ideologies most significant for the modern Western world have been analyzed. The study of these issues was carried out in the context of identifying the relationship between the Western elites’ support for Ukraine and the transformation processes that are taking place in the European Union and North America. The purpose of the study is to determine what social changes in the West lead to forming barriers to the peaceful resolution of the Russian-Ukrainian conflict. The work applied general scientific methods of analysis and synthesis, as well as the comparative method of scientific cognition. Document analysis was used as an applied method of collecting empirical information (the study of information portals, state authorities’ and non-governmental organizations’ websites). As the study result, the following conclusions have been made. The transhumanism ideology in the countries of the European Union and North America is focused on creating a “society of the chosen”. The transhumanism and managerialism application leads to a significant increase in society manageability by accelerating traditional social ties disintegration. Western society transformation increases its vulnerability due to incomplete change of social values and internal resistance to transhumanism and managerialism. The special military operation on the territory of Ukraine is used to strengthen integration processes in the West.
Student youth is the most creatively active, creative, able to put forward new ideas and implement promising projects social-demographic group of the population of the country and the region. In this regard, the student youth role in the processes of socio-economic development of the region and the country as a whole is key. At the same time, this socio-demographic group requires development and implementation of a clear, systematic, and effective policy in the field of education, culture, socio-economic and professional development, as well as mechanisms of involvement in the processes of regional socio-economic development in order to preserve and further develop human capital. The results of the sociological survey of students of Russian universities and colleges (N = 1.560 thousand people) from all federal districts conducted in 2023 have been presented. According to the sociological monitoring results, it has been revealed that a significant part of students is not purposefully interested in and does not track information about the activities of public authorities and is not involved in the processes of regional socio-economic development. The level of awareness and interaction of student youth with regional youth organizations is low. More than a third of students are not properly informed about the activities of these organizations, and their involvement is no more than 11 %. In order to increase the level of student youth involvement in the processes of regional socio-economic development in modern Russian society, the authors have developed methodological recommendations for engaging activities implementation.
The reproductive behavior concept has been considered, which is the key to personal behavior formation in the context of childbirth and family formation. The analysis of approaches to reproductive behavior has been carried out, due to which main factors influencing reproductive behavior patterns formation have been highlighted. Material provision, the possibility to give children quality education and decent living conditions, the place of family and children in the system of values, as well as cultural norms in the complex influence behavior development in relation to family planning and childbirth. Currently, there is a problem of combining parenthood and the image of a successful careerist, so there is competition between the value aspects. The value of family and parenthood remains high, while the need for children decreases. In addition, psychological motives for having children prevail over economic and social ones. The topic of reproductive letting down contains many sides that need to be subjected to analysis. The difficulty lies in the fact that not only we operate with actual objective data, but also deal with personal and psychological characteristics, which complicates the analysis procedure, so it is necessary to further study the issue.
Delinquent behavior and objective factors influencing it have been considered. It should be noted that crime is a complex phenomenon, which is influenced by many factors. Modern scientists combine these factors into two large groups such as subjective (or socio-cultural) and objective (or socio-economic). In order to study the latter and establish the existence of a relationship between them and youth crime, we have selected the most common criminal acts committed in the youth environment such as theft and robbery, as well as the most numerous crimes committed by young people against life and health such as infliction of minor and moderate harm to health. Among objective factors, we have chosen the indicators that can have the strongest impact on youth crime as a whole and on its individual categories such as average monthly accrued wages in the region, cash income per capita, and average per capita consumer spending. According to the conducted simple statistical analysis results, an inverse correlation between the number of criminals committing property crimes and the selected socio-economic factors has been revealed. Due to the use of a simple research method, it was not possible to establish any dependence of the number of young people committing crimes against property on the selected objective (socio-economic) factors.
CURRENT TRENDS IN PSYCHOLOGY
The paper analyzes psychological mechanisms of group influence on individual behavior, including conformity, social suggestion, authority pressure, and imitation, which have a decisive influence on individual behavior formation in social groups. Special attention has been paid to these mechanisms’ transformation under the influence of digital media and new communication technologies in the context of globalization. Digital platforms influence on the political activity of young people has been studied, which emphasizes the increasing role of online communications in shaping group behavior. Group norms and expectations, often imposed through digital platforms, actively shape social identity and individuals’ behavior, increasing their susceptibility to group pressure and conformity. Leadership styles have also been found to significantly influence group dynamics by altering group members’ behavioral responses. Cross-cultural studies show the importance of contextualization, as responses to social pressure vary across cultures. There is a need for further research on the long-term effects of social influence and the development of methods to minimize its negative effects on individual behavior. The study results contribute to a deeper understanding of the social influence mechanisms in the context of globalization, noting the importance of an interdisciplinary approach.
The differences between Belarusian women’s perceptions of safety, as well as the links between these perceptions with victimization and social gender have been analyzed. The purpose of the study is to identify the peculiarities of women’s perceptions of safety, considering its relationship with victimization and social gender. Methods used: analysis and synthesis, method of interview and psychological testing, results processing and generalization, tabular, etc. The psychological safety perceptions assessment has been studied with the help of N.E. Kharlamenkova’s psychological safety questionnaire and victimization with the help of V.P. Sheinov’s methodology, to determine gender-role peculiarities the masculinity-femininity scale from the Freiburg Personality Inventory (FPI) was used. The sample included 590 women aged 18 to 60 years old. Differences in perceptions of psychological safety among women of different age groups have been revealed. It has been shown that for women security is associated with such concepts as peace in their country, reliability, health, and control of the situation. Adult women also associate safety with compliance with norms and rules, possession of information, and a reliable companion. For young girls, security is also associated with a sense of comfort, trust, and lack of anxiety. Perceptions of safety differ between feminine and masculine women. It has been shown that feminine-type women associate safety with their qualities and abilities, and masculine-type women associate it with the attitude to solving personal safety problems with the help of psychological strength and orientation to independence.
ISSN 2686-8415 (Online)