The article proposes the authors’ method for assessing the maturity of the customer relationship management system of a company. The purpose of the article is a theoretical refinement of the concept of customer relationship management in terms of expanding the conceptual apparatus and defining the stages of the customer-centric transformation process. The achieve the indicated purpose, the following methods were used: systematisation of existing scientific views on the research topic; analysis and refinement of models for quantitative interpretation of customer and expert survey data; identifying trends in competitive market conditions in terms of customer centricity. The topic is relevant due to several factors: competition based on the aggregate value provided is one of the main ways to compete in the market in current circumstances; the conceptual apparatus used today to analyze customer centricity is neither uniform nor sufficient; established scientific vision of customer-centric transformation does not include the understanding of this process’ levels and stages. The authors of the article created a new thesaurus by proposing to introduce certain concepts of customer-centric transformation and maturity of the customer relationship management system. Maturity factors and levels were analyzed. For practical purposes, existing methods of measuring the maturity of a customer relationship management system are studied, practical recommendations aimed at increasing the level of maturity are prepared, and potential risks are identified. It is demonstrated that the maturity of the customer relationship management system is the level of systemic understanding and practical implementation of the principles of customer-centric transformation.

The article is devoted to the problem of brand promotion management in accordance with the 2030 Agenda for Sustainable Development adopted by UN for years 2016–2030 for all countries of the world. The authors of the article point out that in the new realities implying an intensive use of digital and Internet technologies in communication processes, there is a problem of the carbon footprint increasing due to the use of the Internet and its supporting systems. The necessity and possibility of leveling digital garbage through effective brand communications management are examined. The study is based on the use of general scientific methods. According to the conclusion of the authors, when creating a brand communication system, organizations should competently approach the development of annual promotion programs, taking into account the sustainable development agenda as much as possible. The novelty of the study lies in the development of the structure and content of a brand promotion program whose use will make it possible for a company to form long-lasting relationships with its customers and other stakeholders, which can be based on creating additional value in the process of jointly solving tasks in order to achieve sustainable development goals. In the structure of the brand promotion program proposed, a special place is given to analytics that allow to define achievable goals and identify target groups ready to cooperate in the pursuit of common goals, creating additional value. The findings of the study can be applied by companies interested in brand capital growth through strengthening the brand’s position in the experience of consumers and the public as well as establishing the idea that the brand is sustainable and socially responsible.

The article is devoted to the study of problems and prospects of public control development in the information and communication space. An overview of studies in the interdisciplinary field of knowledge that are dedicated to potential threats in public political discourse affecting the consciousness of social groups is provided. The degree of elaboration regarding the issues facing the implementation of public control processes in the public administration system is assessed. The main issues facing the implementation of public control in information and communication networks are identified. It is substantiated that in the long term, intelligent systems will become a fundamental part of the communication flows analysis system. Based on the research conducted, a model of public control has been developed and tested in relation to the results of monitoring the provision of quality education. The study has established the strategic importance and advantage of using intelligent semantic analysis systems for the implementation of public control. It has been identified that fabricated information is not influenced by territorial affiliation. The object for which manipulation is intended and the target that affects the object by direct or indirect means, depending on the influence factors and the current socio-economic situation of the target subjects, are of primary importance. The author stresses that the study of specifics of the implementation of state policy in the public control system in conjunction with the assessment of municipal specifics is relevant and will serve further implementation of a decentralized system of public control. Based on the results of the study, a conclusion is made about the potential role of the state in the information and communication environment in the following years.

One of the basic values of the modern state is the orientation of all its services towards meeting people’s needs. Client-centricity was included in the list of 42 initiatives for socio-economic development of Russia until 2030, approved by the Russian Government in 2021. Information-driven interactions between state bodies and the use of up-to-date reliable information published, inter alia, in an open data format will allow to increase the effectiveness of the public administration system. The purpose of the article is to assess the goals, objectives, and basic technologies of the digital transformation of public and municipal administration. In accordance with the purpose identified, the objectives of the study are as follows: to substantiate the need for digital transformation in public administration, identify the strategic direction of such transformation, and reveal its limitations and advantages. The results of the study include an overview and analysis of certain digital services and products used at the federal and regional levels as part of the digital transformation of public administration. The main conclusion of the article is the substantiation of the role that the digital transformation plays in improving the quality of public and municipal services.

Today digitalisation is considered an important component of socio-economic development and part of the global agenda. Topics related to processes of digitalisation of economies have attracted special attention due to the current COVID-19 pandemic, which started in 2020, has shown the importance of digital technologies and revealed various socio-economic problems in different countries. This article regards digitalisation as a factor in the achievement of a more sustainable global economy. Weaknesses and strengths of the digital economy as well as corresponding opportunities and threats are identified based on a monographic study. An assessment of the impact that digital technologies have on the process of achieving the 17 Sustainable Development Goals included in the United Nations’ 2030 Agenda for Sustainable Development is carried out. It is substantiated that these goals ensure the most comprehensive approach to the measurement of progress towards the achievement of a more sustainable global economy.

The article presents the results of marketing analysis of the global high-tech market of telematics transport and information management systems. The main trends in and factors of development of automotive telematics devices’ product line are analyzed. Dynamics of growth of the most important segments of the market under study are identified and described. The existing specifics of the development of key geographical consumer microsegments, that is, the markets of North America, Europe and the Asia-Pacific region, are provided, and corresponding forecast indicators are presented. The main product macrosegments, namely navigation and satellite systems, unmanned vehicles, ADAS systems and insurance telematics, are studied in the same manner. Based on the data obtained, the authors describe the existing levels of vehicle autonomy, which significantly affect the indicators of market growth. An overview of the key high technologies ensuring the stability of the transport telematics market is provided, and the average time needed to reach the plateau of their productivity is measured.

Not only does the process of digitalisation in the broad sense affect individual enterprises and smaller financial organizations, but it also has a direct impact on international economic organizations’ operations. This is manifested both in the need to introduce digital technologies into their activities and to a greater extent in the need they experience to adapt themselves to new realities. The range of actors in the world economy is expanding, the role of transnational corporations is changing, and it is becoming increasingly difficult for the state to regulate production and circulation at the national level, which generates the necessity of creating additional opportunities for international regulation. To a certain extent, existing levers of influence used by international organizations are outdated and require serious revision. The question thus arises as to which one of the following directions for the system’s development should become the main one: reforming existing organizations, establishing fundamentally new ones or combining the two options. The purpose of the article is to analyze current changes in international economic relations, caused by the digital transformation, and to identify the key ways to improve the institutional architecture of the world economy.

The authors of the article provide an overview of scientific approaches to the definition of the essence and role of event and gastronomic tourism against the backdrop of the rural tourism promotion currently carried out. The interrelation between all the aforementioned types of tourism and the expediency of their joint development are substantiated. The necessity of holding events in order to smooth out the seasonality of rural tourism and attract tourists interested not only in standard services of rural guest houses but also in entertainment events is proved. Special emphasis is placed on the application of the project approach to the process of creating events. A description of the festivals held in the Vologda region is provided. The main problems of the implementation of project management at the municipal level are identified. The possibility of holding gastronomic festivals within the clusters operating in the region is considered. The example of the «SyrFest» gastronomic festival is used to demonstrate a possible project structure designed for such event.

The article examines the application of the platform approach to solving the problem of optimizing the work of emergency medical services in the city of Yekaterinburg with a population of over a million. This project is especially relevant due to the ambulance operators and crews’ heavy workload associated with seasonal increases in the morbidity rate, the COVID-19 pandemic and other crisis situations. The goal of the study is to solve the aforementioned problems by means of developing a highly specialized but also functional service as well as ensure the possibility of using it in the post-pandemic era. The author of the article points out that current realities make it especially important to create such application because while relevant Russian studies do not pay proper attention to emergency medical services issues, the use of foreign counterparts is not possible for various reasons, including that of the large amount of confidential data that require processing. It is expected that in case the technical and software parts of the project are implemented successfully, the application described in the study will allow to achieve all the objectives set and ensure the improvement of the socio-economic situation of Yekaterinburg.

The purpose of the article is to develop measures aimed at improving the economic security of an organization. The relevance of the chosen topic is high due to the fact that the process of successful operation and economic development of fuel and energy complex enterprises largely depends on the improvement of their financial and economic activities as well as activities in the field of security. The article analyzes the essence of the fuel and energy complex and its impact on the country’s economy. An author’s method for assessing the economic security of an enterprise carrying out its activities in the aforementioned field has been studied. Analysis of the economic security of an oil industry enterprise in 2021 was carried out. The main threats that such organizations face as well as priority ways to reduce them have been identified. The economic effect of the measures proposed to improve the economic security will presumably amount to 2 918 720.7 million rubles.

The purpose of the article is to study the economic region as a set of reproduction circuits closely intertwined. The theoretical underpinning of the research is the concept of “Universal organisational science” introduced by Alexander A. Bogdanov. The author of this article proposes to analyze economic regions on the basis of this concept, that is to say indirectly, through the assessment of the movement of goods transport along reproduction circuits. It is pointed out that transport conjoins disparate industries into a single reproduction chain, thus acting as the main region-building factor. In terms of transport links, economic regions are classified by the author as follows: economically isolated regions, natural specialisation regions, technological specialisation regions, and emission centers. It is identified that at the latter stage of the establishment of boundaries of an economic region, the key limiting factor is the amount of transport costs and the purchase price of the transported product. The proposed classification is applied to the analysis of the economy of the Russian Federation. It is stated that road transport is the main region-building factor of the country.

The article is devoted to the study and assessment of demographic threats to the economic security of the regions of the North Caucasian Federal District. A brief overview of periodical publications covering pressing demographic challenges and their impact on economic security is provided. Methods of economic analysis were used as follows: generalization, absolute and relative value method, comparison, index and tabular methods, etc. To assess the threats, the authors used data collected by the Federal State Statistics Service, such as birth and death data, the rate of natural increase (decrease), and the rate of migration increase. The data on the population before and after the sharp aggravation of demographic problems caused by the spread of the coronavirus disease (COVID-19) were compared. An initial assessment of demographic processes that had jeopardized the economic security of the regions was made. Based on the analysis of the statistical data showing a change in the number of births and deaths in years 2019–2021, the authors point out a certain decrease in the birth rate and a dramatic increase in mortality, which caused a drop in the rate of natural increase up to negative values, in the federal district under study as a result of the pandemic. The decline in the intensity of migration flows was identified. The interdependence of the territory’s population decline trend and the able-bodied population decline trend was noted. A set of conclusions on the top demographic policy priorities of the state in the current realities were made, and the need to develop measures aimed at ensuring economic security in the demographic sphere was stressed.

The current pace of information technology development of the economy has a significant impact on the social life. This explains the necessity of using a scientific approach to assess the effectiveness of the implementation of the “Digital Economy of the Russian Federation” national program as a tool of government regulation of the economy and determines the high relevance of the topic of the study. The goal of the article is to identify significant areas of regulation of the Russian information technology industry on the basis of the assessment carried out. The objective of the study was to perform comprehensive analysis of the economic situation of the Russian Federation using the example of the information technology industry and to propose measures aimed at addressing imbalances in the industry’s advancement. The author of the article examined performance indicators of the industry and provided a description of the national program under study. The econometric model constructed revealed a high level of influence that program implementation measures have on the competitiveness of the industry.

The article analyzes marketing activities of an enterprise on the example of the Logfort transport company and proposes ways to improve such activities. The relevance of the topic is high, since amidst anti-Russian sanctions and due to the challenges of the post-COVID period, various industries of the Russian economy, such as the transport industry, have been placed in an especially unfavorable economic situation. With regard to companies that do not pay proper attention to marketing today, it has been found that the bankruptcy risk gradually and steadily increases. In this respect, the author stresses the importance of improving marketing activities and uses the example of a particular company to identify the problems that organizations run the risk of facing when carrying out marketing activities. A conclusion suggesting the need to eliminate the identified problems is made, and ways to solve them are proposed. The findings of the study can be applied to improve marketing activities of any company as well as operations in general.

The article assesses the importance of the Russian Federation for global agricultural markets, describes relevant risks associated with the conflict in Ukraine and proposes ways to address the challenges of exporting Russian products to international markets in order to prevent famine and social problems in the world. The study includes an overview of Russian and foreign specialised literature, which allowed to systematize the ways to achieve the goal set that had already been proposed and develop new ones. Logical, economic and statistical methods as well as the methods of synthesis, system and SWOT analysis served as a basis for the study. Using the methods of theoretical analysis, the authors identified specific features of the Russian and global markets’ advancement. Economic and statistical methods provided an opportunity to describe trends and factors that determine the direction of the grain market’s development. Fundamental food security problems as well risks associated with the dependency of various states on the imports of feed and fertilizers from Ukraine and the Russian Federation were examined. A conclusion according to which the ambiguous geopolitical situation can hinder food exporting to many countries was made. The importance of restructuring the logistics system of grain supplies at the current stage was proved, and measures aimed at countering critical challenges of and threats to exporting agricultural products from the Russian Federation were proposed.

The study identifies the key features of the development of the Russian stock market in 2021 prior to the imposition of unprecedented sanctions against the Russian Federation by Western countries. The authors point out that the blow of sanctions caused chaos in the Russian stock market, which required the Bank of Russia to immediately take measures aimed at stabilizing the situation. Using the suitable mathematical apparatus, with the help of modern tools the authors evaluate the effectiveness of those measures. Based on the analysis of the interrelations between the quotations of TTF gas, PJSC Sberbank shares, PJSC Tatneft shares, MOEX index, Brent crude oil price, and the dollar exchange rate during three time periods, a conclusion is made that the measures implemented by the regulator in order to stabilize the situation in the Russian stock market were timely and effective.

One of the priority goals for the state policy is ensuring sustainable economic growth. The theory of fiscal federalism argues that fiscal decentralization fosters both regional and national economic development by providing the opportunity to coordinate regional needs and national policy goals. The purpose of the study is to assess the impact of fiscal decentralization on the economic development of Russian regions. The analysis was conducted with panel data for 83 regions for the period 1996–2019. The simultaneous quantile regression approach with bootstrapping standard error was used for econometric modelling. The results of the study show that fiscal decentralization does not contribute to the economic development of more prosperous regions of the Russian Federation, whereas in less developed regions, fiscal decentralization indicators have a significant negative effect on the gross regional product per capita. Based on the results obtained, proposals aimed at improving state policies were made.

The article is devoted to the analysis of correlation between assets in the Russian stock market. The purpose of the study is to assess the stability of correlation coefficients. The results of the Jennrich test and correlation analysis carried out indicate that correlation coefficients differ significantly for different volatility levels, that is, the coefficients in times of high volatility are significantly higher than those in times of low volatility. Correlations during periods of heightened volatility are key for assessing risks, since it is such volatility that characterizes negative market movements. The use of conventional correlation coefficients leads to an overestimation of the role of diversification in reducing the volatility in a portfolio of Russian assets and thus an underestimation of the investment portfolio risks. Risks can be assessed more accurately if correlation coefficients corresponding to periods of high volatility are used.

The article is devoted to the problem of the effectiveness of accounts receivable and accounts payable management in an enterprise. The object of the study is the LLC XXX leasing company that specialises in financial leasing of cars, road freight vehicles, specialised equipment and other items. Works on relevant subjects of Russian and foreign authors served as a theoretical basis of the study. The goal of the study is to prepare recommendations aimed at improving settlements with creditors and debtors, avoiding and minimising the number of overdue receivables and payables as well as improving the overall economic security of the enterprise. Based on the analysis and synthesis of the results obtained by the authors in previous studies, a set of recommendations was proposed. Their potential impact on the components of the enterprise’s economic security was assessed, and the results that can be achieved in case accounts receivable and accounts payable are properly managed were presented. The method of combining ABC analysis with accounts receivable aging reports, which gives a full picture of creditors and debtors, was described.

The author of the article studies the phenomenon of a dissipative system, the patterns of functioning and development of social dissipative systems as well as their behavior in the bifurcation zone. The study is carried out through historical and sociological analysis of the specifics of the development of the Russian society during the transition period of the 1990s. A hypothesis is put forward that if the Russian society is a special case of a dissipative system, its development necessarily obeys the objective laws of development of dissipative systems; therefore, the dynamics of the system of the Russian society during a crisis period should correspond to the patterns of behavior of complex social dissipative systems in the bifurcation zone. Following the analysis of data from empirical sociological studies conducted in Russia at the end of the 20th century, the hypothesis is confirmed. A conclusion about the need for scientific substantiation of modern forecasts for the development of complex social systems through theoretical and methodological constructions of the general systems theory and the theory of self-organization is made.

The article is devoted to the theme of patriotism in Russian films from different time periods. The authors point out that such films are being created in order to foster love and respect for the Motherland; however, there is an emerging problem of a decline in the popularity of domestic films on such topics and that of the lack of interest in the topics among young people. The contradiction lies in the fact that such films are becoming increasingly relevant, mainly due to the overall political situation and changes in Russian film distribution. Meanwhile, there is a lot of talk about the quality of domestic patriotic films. Questions are being raised as to which films are of higher quality, what ideas should be popularized among the population, whether such movies really evoke a sense of pride in the Motherland or only ridicule, and whether they are effective in the framework of patriotic education programs. To assess the current situation, the authors of the article collected and analyzed youth representatives’ opinions on the topic of patriotism in domestic cinema. The results of the study allow to form an idea of how works of cinematic art can be used for educating citizens and moving the culture forward.

The article provides an overview of key theoretical approaches to the phenomenon of voluntary and deliberate childlessness, or childfree phenomenon, which are used in modern sociological and socio-psychological science against the background of transformation of family values and the institution of family. The authors highlighted some of the patterns of the phenomenon specific to modern society and presented the results of an empirical study carried out with participation of Perm youth. These results allow to identify regional aspects of the attitude towards the childfree phenomenon by means of analyzing a set of parameters: the ideas that young people have of the childfree phenomenon; their emotional assessment of the phenomenon; awareness of the childfree social movement’s activities in the Russian Federation; attitude towards representatives of the social movement; willingness to support the ideas of the movement’s representatives; as well as willingness to have or not to have children. The authors also analyzed the main factors that influence the formation of young people’s attitude towards the childfree phenomenon and the corresponding social movement.

The article examines personal maturity as a complex multicomponent phenomenon that can reach various levels of development. The relevance of the study of personal maturity through significant events of a person’s life path is noted. In order to identify the attitude towards the most significant life events and the specifics of interaction with the life situation, an empirical study was conducted and involved 277 people 25 to 40 years of age that represent the fields of education, medicine, service and trade, and mining industry. The subjects were divided into 2 groups according to their level of personal maturity and infantilism as polar characteristics. Based on the results of the study, the author points out significant differences in the experience and description of life events as well as the definition of significant life situations among subjects with different levels of personal maturity.

The article presents a causal view on the influence that components of the actual self-perception, “Suppressed – independent” and “Indifferent (indifferent) – included,” have on the transformation of destructive fear in a stressful life situation. None of the coefficients of linear correlation between the indicator of destructive fear and the components of actual self-perception exceed 0.25 in absolute value; they are too weak to be noted. However, in the model for quarts of the independent variable, two strong relationships were found through the use of the author’s method, showing the non-linear nature of destructive fear. Linear models are unacceptable in this case, since they can only distort the results extremely and lead to erroneous conclusions and interpretations. The author of the article provides descriptions of these dependencies as well as their visual graphical representation and explains in what way they would most likely be assessed using the traditional approach.

The article presents the results of a longitudinal study of 148 students’ diaries organized as daily descriptions of the emotional state and behavioral reactions in self-isolation from April 1 to 15 in years 2020–2021 during the COVID-19 pandemic. Theoretical analysis of the concept of coping and the psychological practice of diary entries is carried out. A method of studying coping strategies used by respondents going through a stressful situation is described. Examples of students’ self-descriptions corresponding to certain coping strategies, according to R. Lazarus’ classification, are provided. Based on the results of comparative analysis, significant differences in the coping repertoire in years 2020–2021 are revealed, the frequency of use of the “distancing” strategy increasing and that of the “escape-avoidance” decreasing. It is noted that in general, students’ coping repertoire is characterized by the predominance of non-constructive coping strategies, their percentage being 75 %, and the dominance of the “distancing” strategy among them.

The article presents the results of analysis of younger adolescents’ psychological characteristics and provides a description of a comprehensive program created in order to ensure effective personal development of children in this age group in the process of carrying out leisure activities. To test the program, a sample was formed consisting of 60 adolescents studying at Municipal Budgetary General Education Institution “School No. 134” in Nizhny Novgorod. The results of the study indicate significant changes among all criteria analyzed for the experimental and the control groups. The scientific significance of the data obtained lies in the expansion of the idea of younger adolescents’ personal qualities’ multidimensionality and the opportunity provided to study the phenomenon in more detail. Indicators obtained during the course of the study can be used to organise extracurricular activities for adolescents, hold seminars and personal development trainings as well as develop methodological manuals on personality psychology.

The article is devoted to the assessment of the impact that the social institutions of family, education and business have on taxpayer behaviour of natural persons. Special emphasis is placed on novice taxpayers, namely graduates, as they are most exposed to the impact of social factors. A laboratory experiment in the form of a survey of Russian students, conducted in 2021, served as the main research method. In order to process the results obtained, correlation and regression analysis, structural analysis, and the method of tabular presentation of data were used. It was found that the level of influence that the institutions under study have on tax behavior is different, that of the institution of family being the weakest. Respondents’ answers indicate that the joint influence of the institutions of education and business is much stronger. The results of the study can be used by the Federal Tax Service of Russia to develop a strategy for interacting with taxpayers as well as to implement the policy on legalization of business entities’ income. Prospects for further exploration of the topic are linked to the possibility of conducting a more detailed experiment that would include an extended list of questions. Such list will allow to assess the impact of a larger number of social institutions on taxpayers’ behavioural motives.

“Cancel culture” is a significant phenomenon of modern digital communication, which has not been sufficiently studied due to its relative novelty. In this article operationalisation of the term “cancel culture” is carried out, and results of an empirical study conducted by means of a questionnaire, an expert poll and the theoretical analysis method were presented. The goal of the study was to assess social effects of the phenomenon using the example of generations Y and Z. To achieve this goal, elements of the external world that likely served as ideological origins of the phenomenon; its social purpose, value and establishment in the Internet environment; aspects of online communication that form “cancel culture”; as well as specific characteristics of groups that use it as an instrument of social control were studied. The conducted study supports the suggested hypothesis that “cancel culture” is a dysfunctional social regulation mechanism that is being formed for the following reasons: users’ pathological self-righteousness, tendency to jump to superficial conclusions, and inadequate and explicit aggression often manifesting itself as stigmatisation and bullying. Coupled with a binary perception of human behaviour, these factors cause the main problem of the “cancel culture” phenomenon – the imbalance of stimuli.